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About

Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.

About

Throtle is a leading identity and data onboarding firm. Powered by best in class data technology, Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle prides itself on accurately connecting people to data and devices, and driving personalized marketing based on real individuals. For more information, visit throtle.io. Obtain the most accurate view of your customers. Throtle offers the best in class identity and onboarding solutions. Identity is not static; it is dynamic and ever-changing. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who – exactly – is the person behind the screen that we’re talking to? Recognize and understand individual customers across channels, screens and stages of their journeys.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns

Audience

Companies in need of a data centric identity resolution and data onboarding solution to connect people to data and devices

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Matchbook
Founded: 2018
United States
www.matchbookdata.com

Company Information

Throtle
Founded: 2015
United States
throtle.io

Alternatives

Alternatives

MarketingConnect

MarketingConnect

Experian Marketing Services

Categories

Categories

Integrations

Adobe Analytics Not Supported
Amazon Web Services (AWS) Not Supported
IBM Watson Not Supported

Integrations

Adobe Analytics Supported
Amazon Web Services (AWS) Supported
IBM Watson Supported
Claim Matchbook and update features and information
Claim Matchbook and update features and information
Claim Throtle and update features and information
Claim Throtle and update features and information