Related Products
|
||||||
About
Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.
|
About
Throtle is a leading identity and data onboarding firm. Powered by best in class data technology, Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle prides itself on accurately connecting people to data and devices, and driving personalized marketing based on real individuals. For more information, visit throtle.io. Obtain the most accurate view of your customers. Throtle offers the best in class identity and onboarding solutions. Identity is not static; it is dynamic and ever-changing. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who – exactly – is the person behind the screen that we’re talking to? Recognize and understand individual customers across channels, screens and stages of their journeys.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns
|
Audience
Companies in need of a data centric identity resolution and data onboarding solution to connect people to data and devices
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
No information available.
Free Version
Free Trial
|
Pricing
No information available.
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationMatchbook
Founded: 2018
United States
www.matchbookdata.com
|
Company InformationThrotle
Founded: 2015
United States
throtle.io
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
Integrations
Adobe Analytics
Amazon Web Services (AWS)
IBM Watson
|
||||||
|
|
|