MatchCraft vs. Microsoft Advertising Comparison


MatchCraft	Microsoft Advertising Microsoft	+	+
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About Welcome to the industry’s leading platform for selling and managing digital marketing campaigns at scale. As a pioneer in marketing technology, we have developed a best-in-class platform that makes it easy to manage and sell search campaigns both profitably and at scale. Get the essential building blocks for building search campaigns for small businesses in any industry. By utilizing MatchCraft's suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.	About Microsoft Advertising (formerly Bing Ads), is an advertising platform on the Microsoft Search Network. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 5.9 billion times a month. Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. Sign up for free and start advertising with any budget. Pay just when customers click your ad. No click, no charge. Test keywords, bids and timing to make the most of your ROI. Set a budget or adjust your spending daily.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies requiring a solution to sell and manage search, display, and social campaigns for their advertisers	Audience Advertisers looking for a complete PPC solution
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.2 / 5 ease 4.8 / 5 features 4.4 / 5 design 4.2 / 5 support 4.5 / 5 Read all reviews
	Pros & Cons from Real Users Pros Microsoft Advertising is a precise application with a solid approach to the marketing technology. Microsoft Advertising conducts the required market segmentation and analytics, and this multiplies the efficiency of the market penetration. - Importing from Google Ads to Microsoft Ads account - Everything looks familiar like in Google Ads - That's all! The biggest advantage of using Microsoft Advertising as an Ad manager is that it is fairly easy to get started on this platform, and the user interface is structured in a way that it is straightforward and simple to use. The user can import their pre-made campaign form other platform, like Google Ads, this helps in getting started quickly. It is more affordable than other platforms, this makes it an ideal choice, especially for small organizations and individuals. - It is quite easy to use if you are shifting from other advertising platform. - The customer support is responsive and fast. - It has better ROI than other advertising platform. Microsoft Advertising has an open advertising plan, which shares the required marketing content to the prospective audiences. Microsoft Advertising has the features of creating and editing advertisement content. Lastly, Microsoft Advertising works with other Microsoft tool for better performance. Cons Microsoft Advertising has a high subscription demand, which challenges the businesses which are in the phase of business growth. More so,Microsoft Advertising has no packages for small companies. - Their support reps don't have any power or knowledge to solve any of your technical problems you may encounter, they just explain you why you don't need any of the bugged features. - Manager accounts are also implemented terribly creating more mess for their accounts. - The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours The quality of traffic generated can be sometimes low, resulting in wastage of some portion of money. The average CPC rate can be sometimes higher than the competitors. - It is not good at integrations. - Updates are not frequent. Microsoft Advertising price issues is what disturbs people who requires to work with the software. Not every person or investor who have a lot of finances for marketing.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information MatchCraft Founded: 2000 United States www.matchcraft.com	Company Information Microsoft Founded: 1975 United States ads.microsoft.com
Alternatives Marin Software	Alternatives Amazon Ads Amazon
Google Campaign Manager 360 Google	ChatGPT Ads OpenAI
Perpetua Perpetua Labs	Facebook Ads Meta
Scibids Scibids Technology	Aori
CampaignHero View All	Digital Marketing Center Microsoft View All
Categories Advertising Supported Campaign Management Supported Display Advertising Supported PPC Supported Search Engine Marketing (SEM) Supported	Categories Advertising Supported PPC Supported Search Engine Marketing (SEM) Supported
	PPC Features A/B Testing Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Supported URL Builder Supported Search Engine Marketing (SEM) Features A/B Testing Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Supported URL Builder Supported
Integrations Telmetrics Supported 5X Not Supported Adplorer Not Supported Adspert Not Supported Adzooma Not Supported Beam AI Not Supported CPV Lab Pro Not Supported CorralData Not Supported Kuma Agents Not Supported Microsoft Dynamics Supply Chain Management Not Supported Optmyzr Not Supported OrderMetrics Not Supported SegmentStream Not Supported SmartBI Not Supported Swydo Not Supported Traffic Jet Not Supported WildJar Not Supported Windward Hub Not Supported Yaguara Not Supported dojo Not Supported Show More Integrations View All 2 Integrations	Integrations Telmetrics Supported 5X Supported Adplorer Supported Adspert Supported Adzooma Supported Beam AI Supported CPV Lab Pro Supported CorralData Supported Kuma Agents Supported Microsoft Dynamics Supply Chain Management Supported Optmyzr Supported OrderMetrics Supported SegmentStream Supported SmartBI Supported Swydo Supported Traffic Jet Supported WildJar Supported Windward Hub Supported Yaguara Supported dojo Supported Show More Integrations View All 130 Integrations
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