Marsello vs. WalletWallet API Comparison


Marsello	WalletWallet API WalletWallet	+	+
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About Marsello has everything you need to create, retain, and grow loyal customers. Launch a fully branded loyalty program that works seamlessly with your eCommerce and in-store point of sale (POS) systems, then put your loyalty data to work with connected marketing, SMS, and social media add-ons. Loyalty: Points-based programs, rewards, VIP tiers, and digital wallet passes for Apple and Google Wallet. Marketing: Email campaigns, SMS marketing, automations, and customer feedback surveys. Social: Post scheduling, a content calendar, media library, and link in bio. Our platform is designed to help you engage your shoppers, simplify your marketing, and drive lasting customer loyalty, in-store and online.	About Developer-first REST API for Apple Wallet and Google Wallet passes. One POST returns a signed .pkpass, a Save to Google Wallet link, and a hosted page that shows the right Add button per device. No Apple developer account, certificate, or Google issuer setup. A PUT updates a live pass and pushes the change to both wallets (Apple via APNs, Google via server-side push), and a DELETE revokes it. Supports all pass types and all barcode formats (QR, PDF417, Aztec, Code 128), plus a visual editor that exports the exact API call. Free tier included. Built on Cloudflare Workers for global low latency.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Built for Retail, eCommerce, and Hospitality brands.	Audience Developers and small teams adding wallet passes to a product they already run: loyalty programs, event ticketing, membership and booking systems. SaaS companies adding passes to their product, and agencies building for clients.
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $125 per month Free Version Not Supported Free Trial Supported	Pricing $39/month Free: 1,000 passes a month, creations and updates combined. No credit card. Pro: $39/month for 100,000 passes a month, then $0.00039 per pass. Adds custom branding, live updates that push to every installed device on both wallets, pass revocation, and the Pass Manager dashboard. Bring your own cert: $379/month for unlimited passes with no monthly cap, signing with your own Apple certificate and Google Wallet issuer account. One pass covers both Apple and Google and counts once, so you are never billed twice for the same pass. Full details at walletwallet.dev/pricing. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Marsello Founded: 2013 New Zealand www.marsello.com	Company Information WalletWallet Founded: 2026 United States walletwallet.dev
Alternatives Preferred Patron Loyalty Preferred Patron Loyalty, LLC	Alternatives Walleett Interstrat
Loyalty Reward Stamp	Badge
Cockato Sygul Pty Ltd	Leal Jemcode Limited
CXONCLOUD UNLOC Ltd.	PassKit
LoyaltyPass View All	Litecard View All
Categories Customer Loyalty Supported Email Marketing Supported Marketing Automation Supported SMS Marketing Supported	Categories Digital Wallets Supported
Show More Features Customer Loyalty Features Corporate Memberships Not Supported CRM Not Supported Customer Activity Tracking Supported Discount Management Supported Gift Card System Supported Loyalty Card System Supported Member Portal Supported Membership Management Supported No-Card Loyalty System Supported Referral Tracking Supported Rewards Management Supported Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Not Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Supported Website Visitor Tracking Not Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Not Supported Mass Texting Not Supported Message Personalization Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Not Supported Shortcodes Not Supported Text-to-Win Not Supported
Integrations Apple Wallet Not Supported BigCommerce Supported Cin7 Inventory Management Supported Ecwid Supported Facebook Supported Heartland Retail Supported Instagram Supported Judge.me Supported Klaviyo Supported Lightspeed Restaurant Supported Lightspeed Retail Supported Shopify Supported Shopify Plus Supported WooCommerce Supported Show More Integrations View All 13 Integrations	Integrations Apple Wallet Supported BigCommerce Not Supported Cin7 Inventory Management Not Supported Ecwid Not Supported Facebook Not Supported Heartland Retail Not Supported Instagram Not Supported Judge.me Not Supported Klaviyo Not Supported Lightspeed Restaurant Not Supported Lightspeed Retail Not Supported Shopify Not Supported Shopify Plus Not Supported WooCommerce Not Supported Show More Integrations View All 1 Integration
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