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About

Automate the moments that move customers to buy. Stop running email in one tool and SMS in another. Marketing Cloud puts lifecycle messaging in one place: email, SMS, journeys, and audience — so your team isn’t maintaining duplicate segments, suppressions, or reporting when campaigns and automations touch the same customer. Built for eCommerce brands running promotional and retention programs at scale. What you get: * Email and SMS campaigns from one contact spine * Journey Builder for abandoned cart, win-back, post-purchase, and promotional automations * Segmentation, acquisition forms, and landing pages * eRFM analytics and campaign revenue reporting * Deliverability controls: authentication, throttling, ISP feedback, and list hygiene * Integrations with third-party and Maropost-native apps Set it up once. Marketing Cloud takes it from there.

About

SendOps is an email workflow and drip campaign platform for onboarding, trial conversion, cart recovery, follow-ups, and win-back journeys. Build on a visual canvas or use SendFlow, the API, or AI agents through MCP. Trigger journeys from product events, segment changes, dates, or recognized website visits; personalize emails, branch on behavior, wait for milestones, and exit on conversion. Webhook steps connect journeys to SMS, push, and your own systems. Manage contacts, dynamic segments, consent, templates, and broadcasts. Rehearse in shadow mode and track delivery, engagement, and each contact's progress. Send through Amazon SES in your own AWS account with a guided, keyless connection. Existing transactional sending stays independent. Flat platform pricing with no per-contact or per-email SendOps fees. Free plan available; AWS usage billed separately. Includes message search, deliverability alerts, DMARC monitoring, and inbound email.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital marketers and growing businesses that need a powerful, scalable email and SMS marketing platform to create personalized campaigns, automate customer journeys, segment audiences and improve customer engagement.

Audience

Marketing, product, and development teams automating customer onboarding, trial conversion, cart recovery, and retention with email workflows on their own Amazon SES.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$29 per month
Email and SMS in one place. Marketing Cloud is Maropost's email and SMS marketing platform for commerce businesses: campaigns, journeys, and segmentation. One audience, no switching tools. Plans scale with your contact list.
Free Version Not Supported
Free Trial Supported

Pricing

$29/month
Free plan available. Team: $29/month. Business: $149/month. Flat platform subscription with no per-contact or per-email SendOps fees. AWS usage is billed separately.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros from Real Users

Pros

  • We really liked how easy it was to switch and replace Maropost with a better alternative such as ActiveCampaign.

Pros & Cons from Real Users

Pros

  • Easy and secure setup (Cloud Formation stacks + STS setup) which means we don't have to expose any API keys. Really good dashboard + metrics and reputation alerts.

Cons

  • You still need to setup your SES account directly with AWS.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Maropost
Founded: 2011
Canada
www.maropost.com

Company Information

SendOps
Founded: 2025
United States
sendops.dev/

Alternatives

Alternatives

1PointMail

1PointMail

1Point Interactive, LLC.

Categories

eCommerce Supported

Maropost Marketing Cloud helps ecommerce businesses use store, customer and purchase data to deliver more relevant email and SMS marketing. Ecommerce marketers can segment audiences based on purchase history and customer behavior, personalize campaigns and create journeys around key moments such as welcome, abandoned cart, post-purchase, repeat purchase, lapse and re-engagement. Maropost Marketing Cloud brings ecommerce email marketing together with segmentation, behavioral triggers and customer insights, helping brands turn their data into targeted communications that support conversion, retention and repeat purchases.

Maropost Marketing Cloud helps ecommerce marketers turn customer data into personalized communications that support conversion, retention and customer lifetime value. Marketers can create targeted email and SMS campaigns, segment audiences using behavioral and purchase data, and build automated journeys around key lifecycle moments. Customer insights help teams identify high-value, engaged, at-risk and inactive audiences and tailor communications accordingly. From acquisition and conversion to post-purchase engagement, repeat purchases and re-engagement, Maropost Marketing Cloud helps ecommerce teams build stronger customer relationships and drive long-term revenue. 

Email Marketing Supported

Maropost Marketing Cloud is an email and SMS marketing platform for businesses that need to create, send, personalize and measure campaigns at scale. Marketers can build promotional and lifecycle emails, run SMS and text message marketing campaigns, segment audiences, A/B test content and track performance. Maropost Marketing Cloud includes customizable email templates, a drag-and-drop email builder and HTML/CSS flexibility. Contact 360 and eRFM analysis help teams use engagement and customer data to target valuable segments, while email deliverability tools and specialist support help campaigns reach the inbox.

Maropost Marketing Cloud makes it easy to create professional, on-brand emails with flexible email templates and design tools. Marketers can choose from customizable email marketing templates, build campaigns quickly with a drag-and-drop email builder, or use HTML and CSS for greater design control. The email template builder makes it easy to create, customize and reuse branded layouts across campaigns, while personalization and dynamic content help tailor emails to different audiences. Maropost Marketing Cloud gives teams the flexibility to create sophisticated email designs without starting every campaign from scratch.

Marketing Supported

Maropost Marketing Cloud is an email and SMS marketing platform that helps businesses create, send, personalize and measure customer communications at scale. Marketers can build targeted email and SMS campaigns, segment audiences using customer and engagement data, personalize content and track campaign performance. Maropost Marketing Cloud also enables automated customer journeys using behavioral triggers for experiences such as welcome, post-purchase, lapse and re-engagement. With advanced segmentation, reporting and personalization in one platform, Maropost Marketing Cloud helps businesses deliver more relevant communications throughout the customer lifecycle.

Maropost Marketing Cloud provides email and SMS marketing automation through customer journeys, behavioral triggers and automated communications. Marketers can build email automation for welcome, abandoned cart, post-purchase, lapse and re-engagement journeys, with SMS incorporated at relevant points in the customer journey. Journey Builder enables teams to use triggers, conditions, waits and branching paths to determine when and how customers receive messages. This helps businesses automate email and SMS marketing based on customer behavior, delivering timely, personalized communications at scale.

Maropost Marketing Cloud helps ecommerce businesses connect email, SMS and push within coordinated customer journeys. Marketers can use behavioral, engagement and purchase data to trigger communications across channels based on actions such as browsing, abandoning a cart, purchasing or becoming inactive. Journey Builder enables teams to combine email, SMS and push within the same automated path, using triggers, conditions, waits and branching to determine the next message and channel. This helps ecommerce brands deliver timely, personalized experiences across multiple touchpoints throughout the customer lifecycle.

Categories

Email Marketing Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Email Template Design Features

A/B Testing Supported
Code From Scratch Supported
Drag & Drop Editing Supported
Image Library Supported
Import HTML Code Supported
Mobile-Friendly / Responsive Supported
Potential Issue Identification Supported
Premade Templates Supported
Proofing Supported
Reporting / Analytics Supported
Text Editor Supported
Theme Editor Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

Multi-Channel eCommerce Features

Catalog Management Not Supported
Channel Management Not Supported
Data Synchronization Not Supported
Email Marketing Supported
Inventory Management Supported
Marketplace Integration Not Supported
Mobile Commerce Not Supported
Order Management Supported
Promotions Management Supported
Returns Management Supported
SEO Management Not Supported
Shopping Cart Supported
Social Commerce Not Supported

eCommerce Features

Catalog Management Supported
Channel Management Not Supported
CRM Not Supported
Customer Accounts Supported
Data Security Supported
Email Marketing Supported
Inventory Management Supported
Kitting Not Supported
Loyalty Program Supported
Mobile Access Not Supported
Multi-Store Management Supported
Order Management Supported
Product Configurator Supported
Promotions Management Supported
Returns Management Not Supported
Reviews Management Not Supported
SEO Management Not Supported
Shopping Cart Supported
Templates Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Supported
Push Notifications Not Supported
Retargeting Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Supported
Triggered Emails Supported
Website Visitor Tracking Supported

Integrations

AfterShip Supported
AtData Supported
BigCommerce Supported
Cendyn Guestrev Supported
Cendyn Loyalty Supported
Desktop.com Supported
Eventbrite Supported
FeedOps Supported
Interact Supported
Inventoro Supported
Nanacast Supported
Oracle CRM On Demand Supported
Outreach Supported
Recharge Supported
Salesforce Supported
ShipStation Supported
UltraCart Supported
ViralSweep Supported
WiserNotify Supported
involve.me Supported

Integrations

AfterShip Not Supported
AtData Not Supported
BigCommerce Not Supported
Cendyn Guestrev Not Supported
Cendyn Loyalty Not Supported
Desktop.com Not Supported
Eventbrite Not Supported
FeedOps Not Supported
Interact Not Supported
Inventoro Not Supported
Nanacast Not Supported
Oracle CRM On Demand Not Supported
Outreach Not Supported
Recharge Not Supported
Salesforce Not Supported
ShipStation Not Supported
UltraCart Not Supported
ViralSweep Not Supported
WiserNotify Not Supported
involve.me Not Supported
Claim SendOps and update features and information
Claim SendOps and update features and information