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About

Automate the moments that move customers to buy. Stop running email in one tool and SMS in another. Marketing Cloud puts lifecycle messaging in one place: email, SMS, journeys, and audience — so your team isn’t maintaining duplicate segments, suppressions, or reporting when campaigns and automations touch the same customer. Built for eCommerce brands running promotional and retention programs at scale. What you get: * Email and SMS campaigns from one contact spine * Journey Builder for abandoned cart, win-back, post-purchase, and promotional automations * Segmentation, acquisition forms, and landing pages * eRFM analytics and campaign revenue reporting * Deliverability controls: authentication, throttling, ISP feedback, and list hygiene * Integrations with third-party and Maropost-native apps Set it up once. Marketing Cloud takes it from there.

About

Rule is an all-in-one digital communication platform that enables the creation of personalized customer journeys via email, SMS, RCS, marketing automation, and newsletters. It provides a visual drag-and-drop editor with automatically branded templates, a dynamic Journey Builder for multi-step workflows, and advanced segmentation and hyper-personalization tools to tailor messaging at every touchpoint. Users can deploy prebuilt automations triggered by customer behavior, leverage native newsletter and SMS/RCS modules for high-impact campaigns, and consolidate results in a unified analytics dashboard that tracks performance across campaigns, automations, and journeys. With over 100 out-of-the-box integrations and full API access, Rule synchronizes customer and order data in real time. Additional capabilities such as loyalty triggers, Meta integration for social ads, and GDPR/CCPA compliance ensure secure, end-to-end orchestration.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers that need a powerful email marketing and marketing automation platform

Audience

Marketing teams needing a solution to automate and optimize personalized, multi-channel customer communications to increase engagement and sales

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$29 per month
Email and SMS in one place. Marketing Cloud is Maropost's email and SMS marketing platform for commerce businesses: campaigns, journeys, and segmentation. One audience, no switching tools. Plans scale with your contact list.
Free Version
Free Trial

Pricing

$62.74 per month
Free Version
Free Trial

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros from Real Users

Pros

  • We really liked how easy it was to switch and replace Maropost with a better alternative such as ActiveCampaign.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Maropost
Founded: 2011
Canada
www.maropost.com

Company Information

Rule
Sweden
www.rule.io

Alternatives

Alternatives

1PointMail

1PointMail

1Point Interactive, LLC.
Unica

Unica

HCLSoftware
AdButler

AdButler

Sparklit Networks

Categories

Categories

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design Features

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Multi-Channel eCommerce Features

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

eCommerce Features

Catalog Management
Channel Management
CRM
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

eCommerce Marketing Features

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
Search Marketing
Segmentation
Signup Forms & Popups
SMS Marketing
Social Marketing
Triggered Emails
Website Visitor Tracking

Integrations

Facebook
Facebook Ads
Google Analytics
Magento
Shopify
WooCommerce
Zapier
1ShoppingCart
BEX
BigCommerce
Cendyn Guestrev
Evidence
Geins
Interact
Inventoro
Limelight
Triggerbee
Trustpilot
ViralSweep
X (Twitter)

Integrations

Facebook
Facebook Ads
Google Analytics
Magento
Shopify
WooCommerce
Zapier
1ShoppingCart
BEX
BigCommerce
Cendyn Guestrev
Evidence
Geins
Interact
Inventoro
Limelight
Triggerbee
Trustpilot
ViralSweep
X (Twitter)
Claim Rule and update features and information
Claim Rule and update features and information