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About
While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. It’s possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyers’ wants and needs. Business leaders ask questions faster than analytics can answer them. By integrating agile management structures, reproducible techniques, and open-source platforms, it’s possible to turn insights from a trickle to a waterfall. Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes in market forces.
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About
Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies.
Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button.
Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics.
We automate minutiae so marketers can do marketing!
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Businesses searching for a marketing analytics platform
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Audience
Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMarketBridge
Founded: 1991
United States
market-bridge.com
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Company InformationShopperations
Founded: 2014
United States
shopperations.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Brand Management Features
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
CPG Features
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Channel Management Features
Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management
Collaboration Features
Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing
Marketing Planning Features
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
SAP Business One
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