Relay

Relay

Martello Systems
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+

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About

Lutily gives beauty professionals their own branded booking page — not a marketplace that shows competitors next to your name. Clients get a personal subdomain and book in under a minute, no app download or account creation needed. Every booking is phone-verified via SMS to cut no-shows. Features include smart slot suggestions, automatic SMS reminders, waitlist with email notifications, drag-to-reschedule calendar, staff management, and client management. Zero commission on bookings, simple and predictable pricing. Built for salons, barbers, nail techs, lash artists. Currently free during invite-only beta.

About

Relay is customer messaging and appointment-operations software for salons, barbers, lash and brow studios, med spas, tattoo studios, pet groomers and other appointment businesses. It brings texts, email, calls, web chat, form inquiries, and connected Facebook and Instagram messages into a shared customer inbox. Businesses can publish booking links, sync calendars with Google Calendar, check availability for conflicts, send appointment reminders, prompt clients to rebook, and notify waitlisted customers when a slot opens. Automated workflows can text back missed callers and follow up with leads. Relay's AI can draft replies for staff approval or send automatic replies, depending on settings. The optional AI Front Desk answers calls and books appointments. The service also includes contact records, forms, pipelines, and API access on qualifying paid plans. Relay is web-based and connects to Martello's stack, including Mycel, its shared business knowledge layer.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Beauty professionals, salons, barbers, nail technicians, lash artists, independent beauty service providers, small business owners

Audience

Appointment businesses, startups, and tech companies that handle customer messages and booking.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free (beta)
Free Version Supported
Free Trial Supported

Pricing

$49/month
A free plan is available. Paid plans start at $49/month or $539/year; annual billing includes one month free. Plans include different contact, seat, messaging, and AI allowances. Extra seats, usage beyond included allowances, and optional modules may cost extra.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Lutily
Founded: 2026
United States
lutily.com

Company Information

Martello Systems
Founded: 2026
United States
relaycustomerops.com

Alternatives

Alternatives

BarbrFlow

BarbrFlow

Core Haven Labs
BarbrFlow

BarbrFlow

Core Haven Labs
Hournook

Hournook

DevTaskHub
SMS Reminder

SMS Reminder

CK Digital
DaySync

DaySync

DaySync LLC
Clienteka

Clienteka

PLWebsites
Relay

Relay

Martello Systems
ClicAs

ClicAs

Grupo Clic

Categories

Categories

Integrations

Google Calendar Not Supported
Instagram Not Supported
Mycel Not Supported

Integrations

Google Calendar Supported
Instagram Supported
Mycel Supported
Claim Lutily and update features and information
Claim Lutily and update features and information
Claim Relay and update features and information
Claim Relay and update features and information