RelayMartello Systems
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Related Products
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About
Lutily gives beauty professionals their own branded booking page — not a marketplace that shows competitors next to your name. Clients get a personal subdomain and book in under a minute, no app download or account creation needed. Every booking is phone-verified via SMS to cut no-shows. Features include smart slot suggestions, automatic SMS reminders, waitlist with email notifications, drag-to-reschedule calendar, staff management, and client management. Zero commission on bookings, simple and predictable pricing. Built for salons, barbers, nail techs, lash artists. Currently free during invite-only beta.
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About
Relay is customer messaging and appointment-operations software for salons, barbers, lash and brow studios, med spas, tattoo studios, pet groomers and other appointment businesses. It brings texts, email, calls, web chat, form inquiries, and connected Facebook and Instagram messages into a shared customer inbox. Businesses can publish booking links, sync calendars with Google Calendar, check availability for conflicts, send appointment reminders, prompt clients to rebook, and notify waitlisted customers when a slot opens. Automated workflows can text back missed callers and follow up with leads. Relay's AI can draft replies for staff approval or send automatic replies, depending on settings. The optional AI Front Desk answers calls and books appointments. The service also includes contact records, forms, pipelines, and API access on qualifying paid plans. Relay is web-based and connects to Martello's stack, including Mycel, its shared business knowledge layer.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Beauty professionals, salons, barbers, nail technicians, lash artists, independent beauty service providers, small business owners
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Audience
Appointment businesses, startups, and tech companies that handle customer messages and booking.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free (beta)
Free Version
Supported
Free Trial
Supported
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Pricing
$49/month
A free plan is available. Paid plans start at $49/month or $539/year; annual billing includes one month free. Plans include different contact, seat, messaging, and AI allowances. Extra seats, usage beyond included allowances, and optional modules may cost extra.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationLutily
Founded: 2026
United States
lutily.com
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Company InformationMartello Systems
Founded: 2026
United States
relaycustomerops.com
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Categories |
Categories |
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Integrations
Google Calendar
Not Supported
Instagram
Not Supported
Mycel
Not Supported
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