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About

Everyone benefits from data-driven knowledge, whether you’re conducting market research, polling, academic studies or seeking to better understand your advertising campaigns and brand lift. Lucid delivers powerful answers, inspired by the sentiments of real people. The Lucid Marketplace makes it all possible. With a direct connection to the world’s most trusted sample providers, Lucid users can reach millions of survey respondents. Agencies, brands, firms, and many other organizations use the Lucid Marketplace to conduct market research. Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed. Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.

About

SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Agencies, brands, firms, and organizations looking for a marketplace platform to optimize market research and get business insights

Audience

Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • The ability to scale is fantastic and the tool is a lot easier to use than its competitors. It took a few minutes to understand how to using the basic functionalities.

Cons

  • When you first start with the platform it may be slightly overwhelming to some users with all of the functionalities. A quick 3-4 minute video that gives a baseline understanding of the tool would be great. I'm aware they have a lot of training videos, but maybe having a mandatory initial one vs the 6 or 7 hints/tips would be more useful. Another minor critique is when you're an actual cell/box, the only way to exit the view and start using shapes and other tools is by clicking ESQ which is hard to tell since it's highlighted in grey.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Lucid
Founded: 2010
United States
luc.id/

Company Information

SaliencyLab
France
www.saliencylab.com

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Categories

Market Research Supported
Survey Supported

Categories

Market Research Supported

Integrations

Dropbox Dash Supported
Indent Supported
Model Context Protocol (MCP) Not Supported
Motileo Supported
Nango Supported
Resmo Supported
Truto Supported
Workona Supported

Integrations

Dropbox Dash Not Supported
Indent Not Supported
Model Context Protocol (MCP) Supported
Motileo Not Supported
Nango Not Supported
Resmo Not Supported
Truto Not Supported
Workona Not Supported
Claim Lucid and update features and information
Claim Lucid and update features and information
Claim SaliencyLab and update features and information
Claim SaliencyLab and update features and information