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About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Audience

Digital advertisers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

1500€/month
Basic
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

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OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

AT Internet
Adobe Analytics
Connexity
Daisycon
Facebook
Google Analytics
Google Data Studio
Google Marketing Platform
Instagram
LinkedIn
Microsoft Power BI
MixCommander
Pinterest
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram

Integrations

AT Internet
Adobe Analytics
Connexity
Daisycon
Facebook
Google Analytics
Google Data Studio
Google Marketing Platform
Instagram
LinkedIn
Microsoft Power BI
MixCommander
Pinterest
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram
Claim LiftLab and update features and information
Claim LiftLab and update features and information
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Claim TrackAd and update features and information