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About

Know your customers and grow your business with Insightly. A powerful and easy to use customer relationship platform for small and mid-size businesses, Insightly enables teams to accelerate sales, build relationships, and deliver projects on time. It offers native integrations to Gmail, Office 365, MailChimp, and other popular applications. Insightly also offers tools to help companies manage contacts throughout the sales lifecycle, track customer relationships, monitor their sales pipeline, and more.

About

Email & SMS marketing so good, it's boring. Omnisend is built for busy shop owners who have enough adventure in their ecommerce business already: one-click integration with the major ecommerce platforms, pre-made automations and templates, built-in AI on every plan, and award-winning 24/7 support in six languages. Connect ChatGPT or Claude to your account with Omnisend MCP and work from the chat instead. Switching? We move every list, flow, and template in five days, free. Join 150,000+ brands and see how refreshingly boring your marketing can be.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Organizations in any industry

Audience

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$29.00/month/user
Plus - $29 per user per month
Professional -$49 per user per month
Enterprise - $99 per user per month
Free Version Supported
Free Trial Supported

Pricing

$16.00/month
Omnisend offers three plans: Free, Standard, and Pro.

Free: 250 contacts, 500 emails and 500 web push notifications per month. Includes pre-built ecommerce workflows, segmentation with the AI segment builder, A/B testing, popups, landing pages, and 24/7 support.

Standard, from $16/month: Everything in Free, plus email volume at 12× your list size, unlimited web push, custom workflows, dynamic content blocks, Forms AI Assistant, and the option to remove Omnisend branding.

Pro, from $59/month: Everything in Standard, plus unlimited emails, SMS and MMS campaigns and automation, personalized product recommendations, and advanced reporting.

A dedicated Account Expert is available from $400/month on any paid plan.

*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.3 / 5
ease 4.7 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.9 / 5
features 4.9 / 5
design 4.8 / 5
support 4.7 / 5

Pros & Cons from Real Users

Pros

  • Helps to organize sales, marketing, project and support teams at the same place. It offers segmented email marketing. Shares overview of every point of business. Tons of business tools integration options are available. Pipeline visualization for sales segments.
  • The application provides automation tools for sales processes, including: contact management, account management and market opportunity management. In addition, it has a basic collaboration system that features conversations and publishing of interest to active project members.
  • Works well and is pretty easy to use and set up for your business. Doesn't take much to get it running.

Cons

  • First few days of onboarding this platform seems complicated due to its UI.
  • The platform of this application is very basic, but it can be very poor compared to others, it is also slow when performing certain tasks. Likewise, it does not include media outreach tools as it does not integrate a social networking section. It also does not allow us to attach files to the exposed tasks.
  • I think there could be more advanced features for a CRM.

Pros & Cons from Real Users

Pros

  • The user interface is intuitive and onboarding becomes easy for every marketing team. The functionality like delivery automation, contact management and personalized email content works fantastic. Detailed analytics on delivered emails. Simple process to customize the interface.
  • It has the ability to automatically send and resend campaign emails by adding preferred action. No coding-based, landing page, contact form building, or email interface customization is available. Easy to operate multi-digital marketing. Profile-based targeted marketing.
  • The best thing I liked is marketing automation. It auto-sends emails to new subscribers and also when the Omnisend algorithm finds users interested in purchase. The integration with the sales website is super easy. Generates minimal popup page.
  • Omnisend is a basic and easy to learn email marketing platform. The overall interface of Omnisend is well labeled, which makes really easy for new users to adapt. You can also schedule emails for different campaigns. Campaign analytics provides great information.
  • Omnisend brings in more professional email marketing builder than other casual tools. I can also create SMS marketing on the same platform. It adds auto-optimization to email, for a better view on a different platform. With Drip and event marketing.

Cons

  • I loved the Omnisend platform. No cons to share.
  • Overall, I had a great experience. Nothing to share about cons.
  • The report data is not informative. Also, take a long time to update.
  • User interest marketing doesn't perform as expected. It gives extra load in other campaigns.
  • The analytics needs more improvement for better real-time.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Insightly
Founded: 2010
United States
www.insightly.com

Company Information

Omnisend
Founded: 2014
United Kingdom
www.omnisend.com

Alternatives

HubSpot CRM

HubSpot CRM

HubSpot

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp
monday CRM

monday CRM

monday.com

Categories

Construction CRM Supported
Contact Management Supported
CRM Supported
Healthcare CRM Supported
Lead Management Supported
Project Management Supported
Sales Enablement Supported
Sales Forecasting Supported
Sales Tracking Supported
Task Management Supported

Categories

Business Management Features

Billing & Invoicing Not Supported
CRM Supported
Employee Management Not Supported
Financial Management Not Supported
Inventory Management Not Supported
Marketing Management Not Supported
Order Management Not Supported
Point of Sale (POS) Not Supported
Project Management Not Supported
Purchasing Not Supported
Scheduling Not Supported
Time & Expense Tracking Not Supported
Training Management Not Supported
Vendor Management Supported

CRM Features

Calendar/Reminder System Supported
Call Logging Supported
Document Storage Supported
Email Marketing Supported
Internal Chat Integration Supported
Lead Scoring Supported
Marketing Automation Integration Supported
Mobile Access Supported
Quotes / Proposals Not Supported
Segmentation Supported
Social Media Integration Supported
Task Management Supported
Territory Management Supported

Construction CRM Features

Client Tracking Supported
Contract Management Supported
Forecasting Supported
Project Management Supported
Quote Management Supported
Sales Management Supported
Scheduling Supported
Time Management Supported

Contact Management Features

Activity Management Supported
Appointment Management Supported
Contact Database Supported
Contact History Supported
Contact Import/Export Supported
Customer Pipeline Supported
Email Marketing Supported
Group Management Supported
Interaction Tracking Supported
Lead Management Supported
Prospecting Tools Supported
Sales Pipeline Management Supported
Search / Filter Supported
Segmentation Supported
Shared Contacts Supported
Social Media Integration Not Supported

Healthcare CRM Features

Audience Targeting Not Supported
Campaign Management Not Supported
Marketing Automation Not Supported
Medical History Records Not Supported
Patient Communications Supported
Patient Management Supported
Physician Management Not Supported
Predictive Analytics Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Not Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Source Tracking Supported

Project Management Features

Agile Methodologies Supported
Budget Management Supported
Client Portal Supported
Collaboration Tools Supported
Cost-to-Completion Tracking Supported
Customizable Templates Supported
Gantt Charts Supported
Idea Management Supported
Kanban Board Supported
Milestone Tracking Supported
Portfolio Management Supported
Resource Management Supported
Time & Expense Tracking Supported
Traditional Methodologies Supported

Sales Enablement Features

Collaboration Supported
Contact Management Supported
Content Management Not Supported
Document Management Supported
Goals / Quota Management Supported
Lead Management Supported
Meeting Management Supported
Performance Management Supported
Presentation Management Not Supported
Proposal Management Supported
Territory Management Not Supported
Training Management Not Supported

Sales Force Automation Features

Call Management Not Supported
Campaign Management Not Supported
Channel Management Not Supported
Commission Management Supported
Contact Management Supported
Contract Management Not Supported
Customer Database Supported
Email Marketing Supported
Field Sales Management Supported
Lead Management Supported
Opportunity Management Supported
Performance Metrics Supported
Proposal Generation Supported
Referral Tracking Supported
Sales Forecasting Supported
Territory Management Supported

Sales Forecasting Features

Competitor Analysis Not Supported
Correlation Analysis Not Supported
Dashboard Supported
Dynamic Modeling Supported
Exception Reporting Not Supported
Graphical Data Presentation Supported
Modeling & Simulation Supported
Performance Metrics Supported
Sales Trend Analysis Supported
Statistical Analysis Supported

Task Management Features

Collaboration Supported
Create Subtasks Supported
Gamification Supported
Gantt Charts Not Supported
Mobile Access Supported
Percent-Complete Tracking Supported
Progress Tracking Supported
Recurring Tasks Supported
Reporting/Analytics Supported
Spreadsheet View Supported
Task Board View Supported
Task Planning Supported
Task Scheduling Supported
Task Tracking Supported
Time Tracking Supported
To-Do List View Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Email Template Design Features

A/B Testing Supported
Code From Scratch Supported
Drag & Drop Editing Supported
Image Library Supported
Import HTML Code Supported
Mobile-Friendly / Responsive Supported
Potential Issue Identification Not Supported
Premade Templates Supported
Proofing Not Supported
Reporting / Analytics Supported
Text Editor Supported
Theme Editor Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Not Supported
Dynamic Content Not Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Supported
Retargeting Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Not Supported
Triggered Emails Supported
Website Visitor Tracking Supported

Integrations

AppointmentCore Supported
Axis LMS Supported
BI Book Supported
Integrately Supported
Integry Supported
Intercom Supported
KonnectzIT Supported
Lyftrondata Supported
Pabbly Connect Supported
Peaka Supported
Quickwork Supported
Raklet Supported
Refold Supported
ReturnPro Supported
Shopify Supported
Stackreaction Supported
StarfishETL Supported
Tidio Supported
Workers by Delos Supported
Zapier Supported

Integrations

AppointmentCore Supported
Axis LMS Supported
BI Book Supported
Integrately Supported
Integry Supported
Intercom Supported
KonnectzIT Supported
Lyftrondata Supported
Pabbly Connect Supported
Peaka Supported
Quickwork Supported
Raklet Supported
Refold Supported
ReturnPro Supported
Shopify Supported
Stackreaction Supported
StarfishETL Supported
Tidio Supported
Workers by Delos Supported
Zapier Supported
Claim Insightly and update features and information
Claim Insightly and update features and information
Claim Omnisend and update features and information
Claim Omnisend and update features and information