Improvado vs. Measured Comparison


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About Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI	About Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Mid-size and enterprise-level brands and agencies	Audience Direct to consumer brands, eCommerce, retail, online retailers
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Improvado Founded: 2015 United States improvado.io	Company Information Measured Founded: 2017 United States measured.com
Alternatives Adverity Adverity GmbH	Alternatives LeadsRx Attribution LeadsRx, Inc.
JustControl.it GRAHAMSTOWN LIMITED	INCRMNTAL
OpenDQ Infosolve Technologies, Inc	Rockerbox
Tugger	WorkMagic
Conversionomics View All	Lifesight View All
Categories Big Data Continuous Integration Data Analysis Data Extraction Data Preparation Data Visualization Data Warehouse eCommerce Integration ETL Integration Marketing Analytics Marketing Automation Social Media Management	Categories Conversion Rate Optimization Data Warehouse Incrementality Testing Marketing Analytics Marketing Attribution Marketing Planning
Data Warehouse Features Ad hoc Query Analytics Data Integration Data Migration Data Quality Control ETL - Extract / Transfer / Load In-Memory Processing Match & Merge Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Big Data Features Collaboration Data Blends Data Cleansing Data Mining Data Visualization Data Warehousing High Volume Processing No-Code Sandbox Predictive Analytics Templates Continuous Integration Features Build Log Change Management Configuration Management Continuous Delivery Continuous Deployment Debugging Permission Management Quality Assurance Management Testing Management Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Data Extraction Features Disparate Data Collection Document Extraction Email Address Extraction Image Extraction IP Address Extraction Phone Number Extraction Pricing Extraction Web Data Extraction Data Preparation Features Collaboration Tools Data Access Data Blending Data Cleansing Data Governance Data Mashup Data Modeling Data Transformation Machine Learning Visual User Interface Data Visualization Features Analytics Content Management Dashboard Creation Filtered Views OLAP Relational Display Simulation Models Visual Discovery ETL Features Data Analysis Data Filtering Data Quality Control Job Scheduling Match & Merge Metadata Management Non-Relational Transformations Version Control Integration Features Dashboard ETL - Extract / Transform / Load Metadata Management Multiple Data Sources Web Services Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring	Data Warehouse Features Ad hoc Query Analytics Data Integration Data Migration Data Quality Control ETL - Extract / Transfer / Load In-Memory Processing Match & Merge Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking Marketing Planning Features Budgeting & Forecasting Collaboration Flowchart Goal Setting / Tracking Marketing Calendar Media Planning Predictive Analytics Presentation Tools Project Tracking Spend Management
Integrations AdRoll Facebook Pepperjam Snapchat ActiveCampaign Adobe Analytics Google Ad Manager Google Analytics Intercom LinkedIn Localytics Meta Ads Microsoft Power BI OZON Oracle BlueKai Pinterest Salesforce Semrush Yandex Metrica Show More Integrations View All 59 Integrations	Integrations AdRoll Facebook Pepperjam Snapchat ActiveCampaign Adobe Analytics Google Ad Manager Google Analytics Intercom LinkedIn Localytics Meta Ads Microsoft Power BI OZON Oracle BlueKai Pinterest Salesforce Semrush Yandex Metrica Show More Integrations View All 5 Integrations
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