HubSpot Customer Platform vs. SMART Software Comparison


HubSpot Customer Platform HubSpot	SMART Software SMART	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Creatio Creatio is a global vendor of an agentic AI-native CRM and workflow automation platform that combines no-code development and AI to automate customer journeys and business processes with maximum flexibility. The platform includes Creatio Studio, enabling users to build applications and AI agents with natural language and visual tools, alongside a full AI CRM suite for marketing, sales, and service with embedded AI agents. Organizations can design and automate end-to-end workflows, leverage analytics, and accelerate development with up to 10× faster time-to-value. Creatio also offers industry-specific solutions, including Financial Services CRM, and workflows across 19+ industries, supported by a marketplace of add-ons and integrations. Recognized by Gartner and Forrester and highly rated on G2, Creatio serves thousands of customers globally with a strong partner ecosystem. 523 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 10,300 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. 40 Ratings Visit Website Popl Popl captures, enriches, and syncs in-person leads, turning real-world interactions into CRM-ready pipeline. The platform eliminates manual data entry, badge scanners, CSV uploads, and the inefficiencies of traditional lead capture. Powered by AI, Popl instantly routes new contacts to your CRM and fetches enriched details like job title, email, phone number, and LinkedIn profile. Its intuitive dashboard lets teams customize capture flows, qualify leads on the spot, trigger automated follow-ups, and measure ROI in real time. Popl integrates seamlessly with Salesforce, HubSpot, and other leading CRM platforms. Used by 90% of Fortune 500 companies, Popl helps teams consistently 3x lead volume and drive measurable ROI from every in-person interaction. 7,154 Ratings Visit Website Klaviyo Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong 5,288 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,180 Ratings Visit Website Clazar Clazar is the leading Cloud Sales Acceleration Platform, built to help cloud GTM teams scale revenue across the AWS, Microsoft Azure, and Google Cloud marketplaces. Clazar streamlines the entire cloud marketplace sales journey, from listing and offer management to co-selling, metering, and revenue reconciliation, all from one unified platform with zero operational overhead. With seamless integrations into Salesforce and HubSpot, Clazar enables sales, partnerships, RevOps, and finance teams to run marketplace and co-sell motions directly from their CRM. Companies can launch listings faster, create private offers in minutes, manage contracts end-to-end, and gain real-time visibility into pipeline, billing, and cash flow through powerful analytics dashboards. With robust governance controls, enterprise-grade security compliance, and an embedded automation builder, Clazar is trusted by 300+ high-growth leaders like Pinecone, Perplexity, Confluent, Supabase, and Secureframe. 90 Ratings Visit Website Zendesk Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide. 7,748 Ratings Visit Website ShareCRM ShareCRM is an AI-powered enterprise CRM platform designed to connect data and teams across the entire customer lifecycle. It unifies marketing, sales, and service operations into a single system that helps businesses convert leads into long-term customers. The platform supports multi-channel marketing automation, centralized lead management, and end-to-end sales force automation. ShareCRM also enables service automation to manage customer inquiries, service orders, and on-site operations efficiently. Built with collaboration tools, it connects internal teams, partners, and clients through messaging, tasks, and approval workflows. Its low-code, AI-driven architecture allows organizations to customize processes without heavy development effort. Overall, ShareCRM helps companies boost growth by improving visibility, efficiency, and collaboration across the business. 68 Ratings Visit Website Attentive Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial. 1,438 Ratings Visit Website
About Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.	About Field service management software for every industry. From streamlining routes to in-depth reporting and analysis, SMART Software is with you side by side to help your service company thrive and expand. Our top-notch software support team constantly proves itself to be the best in the business and includes on-site training. Streamline your operations while keeping all of your important customer and business data in one place. Our inventory management, equipment tracking, time management, and reporting boosts your bottom line. Keep track of all aspects of Service Issues, from ticketing and technician routing to inventory control and vehicle maintenance. We forecast vault cash differently than any processor or ATM software on the market. Our customers are returning 20% of their vault cash using ATM SMART. SMART includes a fully integrated, powerful, and successful CRM solution to manage the relationships with your customers, vendors, and sales prospects.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies of all sizes that want to put customers first and grow better with an AI-powered customer platform	Audience Field service businesses
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Free Free Version Free Trial	Pricing $74.99 Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information HubSpot Founded: 2006 United States www.hubspot.com/products/customer-platform	Company Information SMART Founded: 1998 United States www.smart.software
Alternatives HubSpot CRM HubSpot	Alternatives ServiceNow Field Service Management ServiceNow
Creatio	Bringoz
monday CRM monday.com	CalAmp
HubSpot Marketing Hub HubSpot	ManageEngine ServiceDesk Plus ManageEngine
Pipedrive View All	Freshservice Freshworks View All
Categories Account Data Management Account-Based Orchestration AI Content Generators AI Email Writers AI Marketing AI Sales Assistants AI Sales Tools AI Social Media Post Generators AI Summarizers AI Tools AI Writing Automotive CRM B2B eCommerce Call Tracking Campaign Management Chatbot Cold Email Construction CRM Contact Management Content Management Content Marketing Conversational Support CPQ CRM Customer Self-Service Customer Service Customer Success Demand Generation Drag and Drop Email Builders eCommerce Marketing Email Marketing Email Personalization Email Template Design Financial CRM Healthcare CRM Help Desk Hotel CRM Landing Page Lead Generation Lead Management Lead Scoring Live Chat Marketing Marketing Automation Online Form Builders Operations Management Popup Builders Quote-to-Cash Real Estate CRM Revenue Operations RFM Analysis Sales Sales Analytics Sales Content Management Sales Dialers Sales Engagement Sales Force Automation Sales Intelligence Sales Performance Management Sales Tracking Sentiment Analysis SMS Marketing Social CRM Social Media Management Website Visitor Identification	Categories Asset Tracking Compliance Contact Management Contract Management Employee Monitoring Field Service Management Help Desk Inventory Control Inventory Management Issue Tracking Lead Management Portal Route Planning Service Dispatch Tradesman Job Management Transportation Dispatch
Contact Management Features Activity Management Appointment Management Contact Database Contact History Contact Import/Export Customer Pipeline Email Marketing Group Management Interaction Tracking Lead Management Prospecting Tools Sales Pipeline Management Search / Filter Segmentation Shared Contacts Social Media Integration Help Desk Features Alerts / Escalation Automated Routing Community Forums Customizable Branding Document Storage Email Integration Incident Management Interaction Tracking IT Asset Management Knowledge Base Known Issue Management Live Chat Multi-Channel Communication Multiple Brands / Products Network Monitoring Real-time Chat Self Service Portal Service Level Agreement (SLA) Management Ticket Management Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Show More Features Automotive CRM Features Call Logging Contact Management Customer Support Inventory Management Lease Management List Management Marketing Automation Product Catalog Quotes / Proposals Service Department Management Showroom Management Territory Management CPQ Features 2D Drawing 3D Modeling Approval Workflow eCommerce Guided Selling Product Configurator Proposal Generation Quotes / Estimates Renewal Management Self Service Portal CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Call Tracking Features Call Log Call Recording Call Routing Caller Identification Campaign Management Conversion Tracking CRM IVR / Voice Recognition Keyword Tracking Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Chatbot Features Call to Action Context and Coherence Human Takeover Inline Media / Videos Machine Learning Natural Language Processing Payment Integration Prediction Ready-made Templates Reporting / Analytics Sentiment Analysis Social Media Integration Construction CRM Features Client Tracking Contract Management Forecasting Project Management Quote Management Sales Management Scheduling Time Management Content Management Features Audio Content Customizable Templates Document Indexing E-forms Full Text Search Image Editor SEO Management Text Editor Version Control Video Content Website Management Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management Customer Service Features Alerts / Escalation Appointment Management Call Center Management Email Management Knowledge Base Live Chat Performance Metrics Queue Management Self Service Portal Social Media Integration Surveys & Feedback Virtual Assistant Workflow Management Customer Success Features Account Alerts Account Management Communication Management Customer Engagement Customer Lifecycle Management Health Score Onboarding Revenue Management Usage Tracking / Analytics Win / Loss Analysis Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Email Template Design Features A/B Testing Code From Scratch Drag & Drop Editing Image Library Import HTML Code Mobile-Friendly / Responsive Potential Issue Identification Premade Templates Proofing Reporting / Analytics Text Editor Theme Editor Financial CRM Features Account Alerts Asset Management Expense Tracking Household Tracking Influence Tracking Lead Management Marketing Management Relationship Tracking Team Assignments Territory Management Healthcare CRM Features Audience Targeting Campaign Management Marketing Automation Medical History Records Patient Communications Patient Management Physician Management Predictive Analytics Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Live Chat Features Canned Responses Customizable Branding Geo Targeting Offline Form Proactive Chat Screen Sharing Third Party Integration Transfers / Routing Website Visitor Tracking Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Online Form Builders Features Artificial Intelligence Assign Roles / Permissions Collaboration Tools Conversational Forms Data Tables Drag & Drop / No Code Export to PDF HIPAA Compliant Import Existing Forms Mobile Forms Offline Forms Pre-made Templates Quizzes / Questionnaires Reporting / Data Visualization Signup Forms Surveys Real Estate CRM Features Campaign Management Client / Property Matching Contact Management Dashboard Email Marketing Interaction Tracking Lead Management Property Alerts Referral Tracking Segmentation Revenue Operations Features Account Health Dashboard AI Insights Automatic CRM Updates Contact / Activity Tracking Revenue Dashboard Revenue Intelligence / Reporting RevOps Automation Sales Analytics Sales Forecasting Third-Party Data Aggregation SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Sales Analytics Features Collaboration Tools Dashboards Forecasting Analytics Ideal Customer Profile (ICP) Lead Analytics Pipeline Management Predictive Forecasting Predictive Lead Scoring Sales Intelligence Reporting Sales Content Management Features Audio / Video Recording Audio File Management Branded Sales Content Centralized Sales Content Repository Collaboration Tools Content Recommendations Email Management Engagement Analytics Interaction Tracking Personalization Sales Partner Management Sales Training / Onboarding Video File Management Sales Engagement Features Call Scripts / Call Steps CRM Integration Email Sequences Email Tracking / Automation Lead Management Reporting / Analytics Sales / Voice Dialer Sales Automation Search Task Management Templates Workflow Management Sales Force Automation Features Call Management Campaign Management Channel Management Commission Management Contact Management Contract Management Customer Database Email Marketing Field Sales Management Lead Management Opportunity Management Performance Metrics Proposal Generation Referral Tracking Sales Forecasting Territory Management Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting Sales Performance Management Features Incentive Compensation Management (ICM) Predictive Sales Analytics Quota Management Reporting / Analytics Sales Coaching Analysis Sales Gamification Sales Performance Tracking Sales Planning & Forecasting Territory Management Sales Tracking Features Activity Dashboard Alerts / Notifications Appointment Scheduling Call Logging Comments / Notes Custom Reports Document Management Email Templates Interaction Tracking Lead Management Lead Scoring Pipeline Management Reporting / Analytics Task Management Social CRM Features Calendar/Reminder System Customer Support Email Marketing Lead Capture Lead Nurturing Live Chat Marketing Automation Integration Multi-Channel Social Integration Social Media Monitoring Task Management Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking	Contact Management Features Activity Management Appointment Management Contact Database Contact History Contact Import/Export Customer Pipeline Email Marketing Group Management Interaction Tracking Lead Management Prospecting Tools Sales Pipeline Management Search / Filter Segmentation Shared Contacts Social Media Integration Help Desk Features Alerts / Escalation Automated Routing Community Forums Customizable Branding Document Storage Email Integration Incident Management Interaction Tracking IT Asset Management Knowledge Base Known Issue Management Live Chat Multi-Channel Communication Multiple Brands / Products Network Monitoring Real-time Chat Self Service Portal Service Level Agreement (SLA) Management Ticket Management Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Show More Features Compliance Features Archiving & Retention Artificial Intelligence (AI) Audit Management Compliance Tracking Controls Testing Environmental Compliance FDA Compliance HIPAA Compliance Incident Management ISO Compliance OSHA Compliance Risk Management Sarbanes-Oxley Compliance Surveys & Feedback Version Control Workflow / Process Automation Employee Monitoring Features Activity Monitoring Browsing History Email Monitoring Keystroke Recording Productivity Analysis Remote Control Screen Activity Recording Time & Attendance Time Tracking Field Service Management Features Billing & Invoicing Contact Database Contract Management Customer Database Dispatch Management Electronic Signature Inventory Management Mobile Access Payment Collection in the Field Quotes / Estimates Routing Scheduling Service History Tracking Time Clock Work Order Management Inventory Control Features Allocation Barcoding Cost Tracking Forecasting Item Management Order Management Procurement Management Reorder Management Serial Number Tracking SKU / UPC Codes Supplier Management Inventory Management Features Alerts/Notifications Barcoding / RFID Forecasting Inventory Optimization Kitting Manufacturing Inventory Management Mobile Access Multi-Channel Management Product Identification Reorder Management Reporting/Analytics Retail Inventory Management Supplier Management Warehouse Management Issue Tracking Features Assignment Management Dashboard Escalation Management Issue Auditing Issue Scheduling Knowledge Base Project Management Recurring Issues Scheduling Task Management Route Planning Features Capacity Planning Drag & Drop Scheduling Driver Management Emergency Dispatch GPS Tracking Performance Metrics Route Costing Territory Management Service Dispatch Features Billing & Invoicing Call Center Management Contract Management Customer Database Inventory Control Job Management Job Tracking Mobile Access Routing Scheduling Self Service Portal Service History Tracking Technician Management Work Order Management Transportation Dispatch Features Billing & Invoicing Computer Aided Dispatch Customer Database Emergency Dispatch Fuel Management Mileage Tracking Order Management Routing Scheduling Vehicle Tracking
Integrations Abacum Allego Bigle Botsplash Business Card Reader EZ Texting Jubilee Voice Kodeless Local Measure Engage Mesha Mitto SMS OutboundEngine RevPartners SalesRabbit Slack Slenke Tapistro VARStreet InstaQuote VSight Remote YogB2B Show More Integrations View All 2439 Integrations	Integrations Abacum Allego Bigle Botsplash Business Card Reader EZ Texting Jubilee Voice Kodeless Local Measure Engage Mesha Mitto SMS OutboundEngine RevPartners SalesRabbit Slack Slenke Tapistro VARStreet InstaQuote VSight Remote YogB2B Show More Integrations View All 1 Integration
Claim HubSpot Customer Platform and update features and information Claim HubSpot Customer Platform and update features and information	Claim SMART Software and update features and information Claim SMART Software and update features and information