Hotjar vs. Madtrix Comparison


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About Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.	About Data platform for marketing analytics & insights. Are you looking to tap your marketing team to data to start the era of better decisions? Thank you for ending up in the right place. Connect your data sources to Madtrix and it automatically collects, stores, unifies and visualizes your data. Your data warehouse for marketing data is established in minutes and you can start building & sharing your dashboard. We have all the support functions for you to start to prosper with your data. Our aim is not to hand you just the tool but provide the help and knowledge for you to really achieve growth with the data.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketers, product managers, and UX designers	Audience Marketing teams and individuals in agencies, brands & enterprises.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Free Trial	Pricing Custom Pricing is based on the number of data sources, users and additional services. Free Version Free Trial
Reviews/Ratings Overall 4.8 / 5 ease 4.7 / 5 features 5.0 / 5 design 4.8 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros It is easy to use and the recordings were eye-opening! We would show recordings of users struggling with certain aspect of our large site to committee members, and everyone was amazed. We use those results to not only implement need change, but visual proof to justify those changes. Hotjar has an easy to use interface and simple integration with other apps. The ability to gather feedbacks and surveys. The heatmaps and recordings are user-friendly, meaning that everyone can understand what they're seeing without advanced training. The feedback and survey tools are extremely reliable and feature-rich too. Implementation is super-easy. Hotjar provides an easy way to see the views and interaction your website are getting. Even with being a "numbers person" I still enjoy this platform and how it makes it so easy to view the data provided. It helps my team and I understand what things need to stay the same on our website and what changes need to be made. Hotjar offers best of the class visual analytics through heat map. it is a great tool to study the user behaviour of your visitors and helps in deciding and placing the call to action buttons on the most interacted section of the page. The integration part is very easy for most of the website and one bonus with it- doesn't affect the page loading time. Cons None that I can think of - it has done so much for us in a short time. Reports are helpful but required more option for customization It would be great to see the data in real time, perhaps even for recordings. The tool satisfies our needs to full extent nonetheless. So far I haven't found any cons, but I am newer to the platform. It is one of the best and easy to use virtual analytics. No Cons.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hotjar Founded: 2014 Malta www.hotjar.com	Company Information Madtrix Oy Founded: 2018 Finland madtrix.io
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WebMaxy Analyzer WebMaxy View All	StatNexa View All
Categories Conversion Rate Optimization Customer Experience Customer Feedback Customer Journey Mapping Tools Customer Retention Heatmap Marketing Analytics Session Replay Survey Usability Testing User Research UX Visual Feedback Web Analytics Website Optimization Tools	Categories Marketing Analytics
Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Customer Feedback Features Alerts / Notifications Behavior Analytics Bug Reports Community Feedback Tools Live Chat Negative Feedback Management Net Promoter Score (NPS) Screenshot / Screen Capture Surveys User Testing Tools Video Feedback Visual Feedback Tools Voice of the Customer (VoC) Website Feedback Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation Survey Features Custom Survey URLs Data Analysis Tools Email Marketing Mobile Survey Offline Response Collection Paper Survey Question Branching Question Library Site Intercept Survey Skip Logic Supports Audio / Images / Video UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics
Integrations AI Agent Builder AccessOwl Beam AI Checkout X Dorik FuseCommander Hello Customer Nekton.ai Podia QuickSilk Shopify Smarty Software Sourcetable Squarespace TrustCommander VEVS Car Rental Software Versoly WeWeb Weblium huminos Show More Integrations View All 93 Integrations	Integrations AI Agent Builder AccessOwl Beam AI Checkout X Dorik FuseCommander Hello Customer Nekton.ai Podia QuickSilk Shopify Smarty Software Sourcetable Squarespace TrustCommander VEVS Car Rental Software Versoly WeWeb Weblium huminos Show More Integrations View All 1 Integration
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