Related Products
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About
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets.
Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch.
Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.
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About
goahead is a creative validation platform that lets marketing teams test creative and design work with a real, targeted audience before it goes public. Users upload an asset, or several variants of it, and set targeting attributes like age, location, gender, and education. The platform matches the survey with relevant participants and shows which version the audience prefers, along with whether that preference is statistically significant. Because it handles images, video, audio, and text files, it can test things that are hard to A/B test conventionally, such as offline ads, packaging, logos, product names, and pre-launch concepts. Short qualitative questions can be added to reveal not just which option won, but why.
It is aimed mainly at marketing and creative roles, on both the agency and brand side, who need to justify or de-risk creative decisions before expensive or irreversible commitments like a print run or a campaign. goahead is self-serve, with a low-friction entry point.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products
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Audience
Marketers, creative professionals, agencies, and brands that want to validate creative content with real target audiences before launch.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$59/test
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationHighlight
Founded: 2020
United States
www.letshighlight.com
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Company Informationgoahead
Founded: 2026
United States
www.goahead.io
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Alternatives |
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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