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About

Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.

About

Optibase is an A/B testing and conversion rate optimization (CRO) platform for websites, including Webflow and WordPress sites. It lets marketers and developers create, run, and analyze split tests on pages and individual elements, as well as multivariate and URL-based tests comparing different page versions. Built-in heatmaps and session recordings help teams review clicks, scrolling, and visitor journeys, while personalization and audience targeting support tailored website experiences. Conversion tracking lets users compare variant performance and evaluate outcomes. Experiments can be managed through Optibase's web dashboard and its Webflow app or WordPress plugin; script-based installation supports other website builders. It is intended for marketers, growth teams, agencies, and developers who want to investigate visitor behavior, test site changes, and use experiment results to guide conversion-focused updates.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that want to optimize their websites for better conversions and customer experience

Audience

Marketers, growth teams, agencies and developers running Webflow or WordPress websites.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Supported
Free Trial Not Supported

Pricing

$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 5.0 / 5
design 4.5 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • It has all the tools I need for optimization my business processes. Works pretty fast and gives the most accurate information.
  • It's very easy to deploy and implement on any website. It helps to optimize and give the best user experience for website visitors. Google Analytics integration supports gives easy to analyze user behavior.

Cons

  • Some features don't have detailed statistics about some things.
  • Overall it's an outstanding optimizer tool.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Google
Founded: 1998
United States
marketingplatform.google.com/about/optimize/

Company Information

Optibase
www.optibase.io

Alternatives

Alternatives

Cortality

Cortality

Cortality, Inc.
Optimizely One

Optimizely One

Optimizely
Zarget

Zarget

Osmnez Technologies

Categories

AB Testing Supported
Personalization Supported

Categories

Integrations

Google Analytics Supported
29 Next Supported
Amplitude Not Supported
Contentsquare Supported
Dotaki Supported
Ecomz Supported
ExactMetrics Supported
Google Ads Supported
Google Cloud BigQuery Not Supported
Intelligems Supported
JustRelate Web Builder Supported
Lytics Supported
Mindspun Supported
PostHog Not Supported
Rambox Supported
Replo Supported
Stripe Not Supported
TrueNorth Supported
WordPress Not Supported
eXTReMe-IP-Lookup Supported

Integrations

Google Analytics Supported
29 Next Not Supported
Amplitude Supported
Contentsquare Not Supported
Dotaki Not Supported
Ecomz Not Supported
ExactMetrics Not Supported
Google Ads Not Supported
Google Cloud BigQuery Supported
Intelligems Not Supported
JustRelate Web Builder Not Supported
Lytics Not Supported
Mindspun Not Supported
PostHog Supported
Rambox Not Supported
Replo Not Supported
Stripe Supported
TrueNorth Not Supported
WordPress Supported
eXTReMe-IP-Lookup Not Supported
Claim Google Optimize and update features and information
Claim Google Optimize and update features and information
Claim Optibase and update features and information
Claim Optibase and update features and information