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About

Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.

About

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that want to optimize their websites for better conversions and customer experience

Audience

Marketers, Product Managers and UX Designers

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Supported
Free Trial Not Supported

Pricing

$31 per month when paid yearly
$39 per month when paid monthly
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 5.0 / 5
design 4.5 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • It has all the tools I need for optimization my business processes. Works pretty fast and gives the most accurate information.
  • It's very easy to deploy and implement on any website. It helps to optimize and give the best user experience for website visitors. Google Analytics integration supports gives easy to analyze user behavior.

Cons

  • Some features don't have detailed statistics about some things.
  • Overall it's an outstanding optimizer tool.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Google
Founded: 1998
United States
marketingplatform.google.com/about/optimize/

Company Information

Mouseflow
Founded: 2010
Denmark
mouseflow.com

Alternatives

Alternatives

Optimizely One

Optimizely One

Optimizely

Categories

AB Testing Supported
Personalization Supported

Categories

AB Testing Supported
Customer Feedback Supported
Digital Analytics Supported
Heatmap Supported
Session Replay Supported
User Research Supported
UX Supported
Visual Feedback Supported
Web Analytics Supported

Customer Feedback Features

Alerts / Notifications Supported
Behavior Analytics Supported
Bug Reports Not Supported
Community Feedback Tools Not Supported
Live Chat Not Supported
Negative Feedback Management Not Supported
Net Promoter Score (NPS) Supported
Screenshot / Screen Capture Not Supported
Surveys Supported
User Testing Tools Supported
Video Feedback Not Supported
Visual Feedback Tools Not Supported
Voice of the Customer (VoC) Not Supported
Website Feedback Supported

Customer Journey Mapping Tools Features

Action Management Not Supported
Attribution Modeling Not Supported
Behavioral Analytics Supported
Collaboration Supported
Customer Profiles Not Supported
Data Import / Export Not Supported
Predictive Analytics Not Supported
Surveys & Feedback Supported
Templates Not Supported

Heatmap Features

Behavioral Mapping Supported
Dashboard Not Supported
Dynamic Maps Supported
Element Analytics Supported
Embeddable Maps Not Supported
For Sales Not Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported
Website Analytics Supported

Session Replay Features

Eye Tracking Not Supported
Form Analytics Supported
Heatmaps Supported
Mouse Tracking Supported
Optimization Tools Supported
Session Recording Supported
Surveys Supported
User Experience Analysis Supported
User Feedback Supported
Visitor Segmentation Supported

UX Features

Animation Not Supported
For Mobile Supported
For Websites Supported
Heatmaps Supported
Prototyping Not Supported
Screen Activity Recording Supported
Unmoderated Testing Not Supported
Usability Testing Supported
User Journeys Supported
User Research Supported

Web Analytics Features

Campaign Management Not Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Not Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Website Optimization Tools Features

Competitor Analysis Not Supported
Content Management Not Supported
Keyword Research Tools Not Supported
Link Management Not Supported
Performance Metrics Supported
Problem Area Alerts Supported

Integrations

Google Analytics Supported
Convert Experiences Not Supported
Ecomz Supported
Firebase Supported
Google Workspace Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
JustRelate Web Builder Supported
Lytics Supported
Mindspun Supported
Peaka Not Supported
PrestaShop Not Supported
Shopify Not Supported
Sitejet Not Supported
Slack Not Supported
Spree Commerce Not Supported
StarfishETL Not Supported
WordPress Not Supported
Zendesk Not Supported

Integrations

Google Analytics Supported
Convert Experiences Supported
Ecomz Not Supported
Firebase Not Supported
Google Workspace Not Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
JustRelate Web Builder Not Supported
Lytics Not Supported
Mindspun Not Supported
Peaka Supported
PrestaShop Supported
Shopify Supported
Sitejet Supported
Slack Supported
Spree Commerce Supported
StarfishETL Supported
WordPress Supported
Zendesk Supported
Claim Google Optimize and update features and information
Claim Google Optimize and update features and information
Claim Mouseflow and update features and information
Claim Mouseflow and update features and information