GoodFit vs. Personas Comparison Chart

Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.

Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports.

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

Vehicle Acquisition Network (VAN) is an advanced vehicle sourcing platform built for auto dealerships that want to acquire more used inventory directly from private sellers. Rather than relying on auctions or trade-ins, VAN helps dealers identify, contact, and acquire vehicles from consumers in their local market—faster, more affordably, and at higher margins. VAN’s platform includes live FSBO listings, VIN decoding, market valuation tools, automated outreach, CRM-style lead management, and team performance tracking. The software integrates with major trade-in tools like KBB ICO and AccuTrade, and scales to support solo buyers or entire acquisition teams. For dealers who want results without adding headcount, VAN also offers a Managed Buyer program—an all-inclusive service with a dedicated buyer who handles outreach, negotiation, and appointment setting on your behalf. Vehicle Acquisition Network is trusted by hundreds of franchise and independent dealers across North America.

Bloomerang CRM helps you raise more by turning donor data into deeper relationships and smarter strategies. With a complete 360º view of every supporter, this intuitive solution makes it easy to identify top prospects, personalize outreach, and retain more donors—without the complexity of disconnected tools or messy spreadsheets. Engagement and Generosity Scores, real-time dashboards, and powerful mobile access help you see who’s ready to give and when to reach out—so you can fundraise with confidence. From first-time donors to lifelong champions, every interaction is an opportunity to inspire greater generosity. As part of the Bloomerang Giving Platform, Bloomerang CRM connects seamlessly with your fundraising, volunteer, and stewardship tools—giving your entire team a single, unified view of donor relationships. Whether you’re planning a campaign, segmenting your list, or building your year-end appeal, Bloomerang CRM helps you move faster, raise smarter, and grow stronger.

Your organization is unique, so shouldn't your intranet be, too? Axero streamlines knowledge, communication, and collaboration in one digital hub tailored to how your teams actually work. Combining the speed of an out-of-the-box solution with the flexibility of a custom platform, you get a digital headquarters that feels 100% you. Maximize ROI through Customization: Configure workflows, structure, and design to match your specific organizational goals. Preserve IT Resources: Achieve granular control with the in-house experience without distracting your IT team from core projects. Hyper-Relevant Communication: From AI tools to role-based permissions, ensure employees only see the info they need to succeed. Seamless Integration: Connect your existing ecosystem with 500+ REST APIs and integrate with the tools you use today. Not one Axero intranet is the same and that's because every workplace is different. Increase productivity and efficiency with an intranet that works for you!

SalesTarget.ai is the all-in-one sales game-changer that helps you discover, engage, and close more deals—faster. With Lead Explorer, you get instant access to 50M+ verified B2B leads across industries, complete with advanced filters to zero in on your perfect prospects. Our powerful Cold Email Outreach module lets you connect unlimited email accounts, automate outreach at scale, and maintain top deliverability. Plus, our built-in AI-powered CRM is designed so your entire sales flow—leads, emails, pipelines, tasks, and follow-ups—works seamlessly in one place. The latest innovation is Co-pilot, your AI sidekick that generates lead lists, writes sequences, and even schedules campaigns for you—so you can focus on closing, not managing tools. Whether you’re a start-up, sales team, or agency, SalesTarget.ai gives you everything you need to supercharge growth in one powerful platform.

Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.

The #1 B2B sales platform for medium, large and enterprise consumer goods manufacturers and distributors. Pepperi is a comprehensive, unified commerce platform to manage all aspects of your B2B sales. We combine a B2B eCommerce storefront, sales rep app for mobile order-taking (iOS/Android), Trade Promotions module, Retail Execution, Route Accounting / DSD & Inside Sales - in ONE UNIFIED cloud-based platform that runs online and offline to maximize in-person and online B2B sales. Thanks to its proprietary IPaaS (Integration Platform as a Service), Pepperi syncs seamlessly to your existing tech stack such as ERPs, Accounting software, Payment and Shipping gateways. Pepperi is the ONLY purpose-built mobile solution on the market and currently serves over 1000 companies in 65 countries.