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About

G2 AI Custom Research is a bespoke B2B buyer-research service combining AI-led voice interviews with G2 buyer data and analysis by human researchers. G2 scopes each study around a client’s research question, target audience, and desired outputs, and can recruit participants from its buyer community, the client’s customers, or recruiting partners. Organizations use the service to examine how buyers evaluate software, test messaging and positioning, explore market trends, compare competitive perceptions, and understand purchase decisions. Typical deliverables include a narrative report, recommendations, buyer quotations, messaging insights, personas, and presentation materials; additional assets and ongoing research programs can be scoped separately.

About

Nava Insights is the only self-serve platform built around real-time customer voice conversation. Sign up, set up a study, and our AI moderator interviews hundreds of people at once in 20+ languages. It listens, responds in the flow of dialogue, and probes in the moment on what each person actually says, the way a human moderator would. That reaches a depth surveys, text, and one-way recordings can't. Most AI-powered customer interview tools hide behind a demo wall and enterprise contracts. Nava doesn't. Start free, pay a transparent $35 per quality-passed interview, no sales call, no per-seat fees. And a 300M+ panel across 150+ countries is one click away, so you never have to find your own participants. Design, recruit, interview, and analyze in one workflow. Every insight is traceable back to the exact quote and audio, and NavaGPT lets you keep exploring the data after the interviews end. Used for market research, UX, concept testing, brand, and employee insights.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2B organizations and teams researching software buyers, markets, product needs, messaging, positioning, and purchase decisions; relevant stakeholders include product, marketing, go-to-market, and research leaders.

Audience

Product, research, insights, brand, and HR teams at consumer brands, retailers, and enterprises. Built for anyone who wants real spoken customer conversations at scale, not just survey scores. A strong fit for market researchers, UX teams, product managers, and CMOs, and especially for retail and e-commerce. Because it's self-serve with no demo wall, it works just as well for solo researchers and small teams as for large insights functions.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Free Version Not Supported
Free Trial Not Supported

Pricing

$35 per Interview
Pay-as-you-go, $35 per qualitative interview.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

G2.com
Founded: 2012
United States
sell.g2.com/g2-ai-custom-research

Company Information

Nava Insights
Founded: 2025
Sweden
navainsights.io

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Listen

Listen

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Categories

AI Interviewing Supported
Market Research Supported

Categories

AI Interviewing Supported

Integrations

G2 Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported

Integrations

G2 Not Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Claim G2 AI Custom Research and update features and information
Claim G2 AI Custom Research and update features and information
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Claim Nava Insights and update features and information