G2 AI Custom ResearchG2.com
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About
G2 AI Custom Research is a bespoke B2B buyer-research service combining AI-led voice interviews with G2 buyer data and analysis by human researchers. G2 scopes each study around a client’s research question, target audience, and desired outputs, and can recruit participants from its buyer community, the client’s customers, or recruiting partners. Organizations use the service to examine how buyers evaluate software, test messaging and positioning, explore market trends, compare competitive perceptions, and understand purchase decisions. Typical deliverables include a narrative report, recommendations, buyer quotations, messaging insights, personas, and presentation materials; additional assets and ongoing research programs can be scoped separately.
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About
Nava Insights is the only self-serve platform built around real-time customer voice conversation. Sign up, set up a study, and our AI moderator interviews hundreds of people at once in 20+ languages. It listens, responds in the flow of dialogue, and probes in the moment on what each person actually says, the way a human moderator would. That reaches a depth surveys, text, and one-way recordings can't.
Most AI-powered customer interview tools hide behind a demo wall and enterprise contracts. Nava doesn't. Start free, pay a transparent $35 per quality-passed interview, no sales call, no per-seat fees. And a 300M+ panel across 150+ countries is one click away, so you never have to find your own participants.
Design, recruit, interview, and analyze in one workflow. Every insight is traceable back to the exact quote and audio, and NavaGPT lets you keep exploring the data after the interviews end. Used for market research, UX, concept testing, brand, and employee insights.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
B2B organizations and teams researching software buyers, markets, product needs, messaging, positioning, and purchase decisions; relevant stakeholders include product, marketing, go-to-market, and research leaders.
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Audience
Product, research, insights, brand, and HR teams at consumer brands, retailers, and enterprises. Built for anyone who wants real spoken customer conversations at scale, not just survey scores. A strong fit for market researchers, UX teams, product managers, and CMOs, and especially for retail and e-commerce. Because it's self-serve with no demo wall, it works just as well for solo researchers and small teams as for large insights functions.
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Support
Phone Support
Not Supported
24/7 Live Support
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Online
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Free Version
Not Supported
Free Trial
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Pricing
$35 per Interview
Pay-as-you-go, $35 per qualitative interview.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
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Live Online
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In Person
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationG2.com
Founded: 2012
United States
sell.g2.com/g2-ai-custom-research
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Company InformationNava Insights
Founded: 2025
Sweden
navainsights.io
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Categories |
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Integrations
G2
Supported
HubSpot CRM
Not Supported
HubSpot Customer Platform
Not Supported
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Integrations
G2
Not Supported
HubSpot CRM
Supported
HubSpot Customer Platform
Supported
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