Funnel vs. SegmentStream Comparison


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About Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.	About SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience All multi-channel e-commerce businesses, agencies and marketers	Audience SegmentStream — an AI-powered cross-channel marketing measurement and optimization suite.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $199.00/month Standard - $299 per month Business- $449 per month Professional- $699 per month Enterprise- custom Free Version Supported Free Trial Supported	Pricing $5,000 / month SegmentStream is more than just software — it’s a strategic partnership. Our experts will support you with tailored onboarding, training, monthly reviews, and high-touch guidance on budget allocation and ad optimization. We help you fix what’s broken, eliminate wasted spend, and drive real growth using our proprietary AI platform and custom integrations. Our pricing varies based on your ad budget, license type, add-ons, and required customizations. So, we’ll need to get in touch to give you accurate pricing information. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Funnel Founded: 2015 Sweden funnel.io	Company Information SegmentStream Founded: 2018 United Kingdom segmentstream.com
Alternatives Improvado	Alternatives Nexoya
Mortar MortarAI	WorkMagic
Adverity Adverity GmbH	Bliss Point by Tinuiti Tinuiti
Kubit	Forvio
Funnelll View All	Lifesight View All
Categories Business Intelligence Supported Data Management Supported Digital Analytics Supported Marketing Analytics Supported Marketing Attribution Supported User Research Supported Web Analytics Supported	Categories Marketing Analytics Supported Marketing Attribution Supported
Show More Features Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Supported Profitability Analysis Supported Strategic Planning Not Supported Trend / Problem Indicators Supported Visual Analytics Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Not Supported	Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Not Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported
Integrations AdRoll Supported Google Analytics Supported Criteo Not Supported Facebook Ads Not Supported Google Cloud BigQuery Not Supported Google Sheets Not Supported HubSpot CRM Not Supported INCRMNTAL Supported Indent Supported LinkedIn Not Supported Meta Ads Not Supported Microsoft Advertising Not Supported Pepperjam Supported Pipedrive Not Supported RTB House Not Supported Sizmek Ad Suite Supported Snapchat Not Supported Taboola Not Supported X (Twitter) Not Supported X Ads (Twitter Ads) Supported Show More Integrations View All 9 Integrations	Integrations AdRoll Supported Google Analytics Supported Criteo Supported Facebook Ads Supported Google Cloud BigQuery Supported Google Sheets Supported HubSpot CRM Supported INCRMNTAL Not Supported Indent Not Supported LinkedIn Supported Meta Ads Supported Microsoft Advertising Supported Pepperjam Not Supported Pipedrive Supported RTB House Supported Sizmek Ad Suite Not Supported Snapchat Supported Taboola Supported X (Twitter) Supported X Ads (Twitter Ads) Not Supported Show More Integrations View All 21 Integrations
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