MixCommander

MixCommander

Commanders Act
+
+

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About

World-leading DTC marketers use Fospha to understand their Paid Media performance across their digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha shows you the credit that impressions-led channels are due, so that marketers can make better data-driven decisions, every day. Track your performance against target using data you can trust. Independent reporting across all channels gives you early warnings when you're going to miss your KPIs, then shows you where to investigate. Dig in to find problems and opportunities. Compare KPIs at a granular level, then decide what you need to do to get back on track and hit your number. As always, break down by channel, source, campaign and objective, across all of your KPIs and time periods.

About

For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies looking for a Customer Data platform

Audience

Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$0.01/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Fospha
United Kingdom
www.fospha.com

Company Information

Commanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™
Dreamdata.io

Dreamdata.io

Dreamdata

Categories

Categories

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Integrations

TrackAd Not Supported

Integrations

TrackAd Supported
Claim Fospha and update features and information
Claim Fospha and update features and information
Claim MixCommander and update features and information
Claim MixCommander and update features and information