PathFactory

PathFactory

5.0 out of 5 stars
Foleon PathFactory

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Foleon:

About

Foleon’s leading content creation platform empowers business teams to create engaging and intelligent content experiences at scale. Organizations use Foleon to produce personalized content for every stage of the customer journey and give buyers the flexibility to self-educate and consume content at their own pace. Our intuitive drag & drop editor and powerful templating engine provides sophisticated design capabilities while dramatically reducing complexity, enabling increased content velocity across the entire organization. Foleon content provides the audience insights needed to turn customer journeys into seamless experiences. Martech integrations empower teams to make follow-up communication relevant and timely. Smash through content bottlenecks and rise above the digital noise with interactive content experiences that are highly visual, optimized for any device, and personalized for today’s B2B buyers.
PathFactory:

About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
Foleon:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
PathFactory:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Foleon:

Audience

Foleon’s leading Content Experience Platform (CEP) empowers business teams to create engaging and intelligent content experiences at scale.
PathFactory:

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
Foleon:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
PathFactory:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Foleon:

API

Offers API Not Supported
PathFactory:

API

Offers API Not Supported
Foleon:

Screenshots and Videos

PathFactory:

Screenshots and Videos

Foleon:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
PathFactory:

Pricing

No information available.
Free Version Not Supported
Free Trial Supported
Foleon:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
PathFactory:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
PathFactory:

Pros & Cons from Real Users

Pros

  • PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

Cons

  • Can't think of anything really. It did what we asked it to do, and then some.
Foleon:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
PathFactory:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
Foleon:

Company Information

Foleon
Founded: 2013
Netherlands
www.foleon.com
PathFactory:

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com
Foleon:

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Foleon:

Categories

PathFactory:

Categories

Foleon:

Content Marketing Features

Audience Targeting Not Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Not Supported
Conversion Tracking Supported
Distribution Management Not Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Supported
Social Media Management Not Supported
Video Management Supported

Content Management Features

Audio Content Not Supported
Customizable Templates Supported
Document Indexing Not Supported
E-forms Supported
Full Text Search Supported
Image Editor Supported
SEO Management Supported
Text Editor Supported
Version Control Not Supported
Video Content Supported
Website Management Not Supported
PathFactory:

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Supported
Conversion Tracking Supported
Distribution Management Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Not Supported
Social Media Management Not Supported
Video Management Not Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Not Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Not Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Not Supported
Lead Capture Supported
Lead Database Integration Not Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Visitor Identification Supported
Foleon:

Integrations

6sense Not Supported
Adobe Marketo Engage Not Supported
Adobe Real-Time CDP Not Supported
Allego Not Supported
Aprimo Not Supported
Brevo Supported
Desktop.com Supported
Google Analytics Supported
Google Sheets Supported
MailerLite Supported
Microsoft Azure Supported
Rambox Supported
Terminus Not Supported
Vidyard Not Supported
Wufoo Supported
Zapier Supported
PathFactory:

Integrations

6sense Supported
Adobe Marketo Engage Supported
Adobe Real-Time CDP Supported
Allego Supported
Aprimo Supported
Brevo Not Supported
Desktop.com Not Supported
Google Analytics Not Supported
Google Sheets Not Supported
MailerLite Not Supported
Microsoft Azure Not Supported
Rambox Not Supported
Terminus Supported
Vidyard Supported
Wufoo Not Supported
Zapier Not Supported
Foleon:
Claim Foleon and update features and information
Claim Foleon and update features and information
PathFactory:
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Claim PathFactory and update features and information