Factors.aiFactors.AI
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Related Products
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About
Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.
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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing Analytics platform for companies
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Audience
Digital advertisers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$99 per month
Free Version
Free Trial
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Pricing
1500€/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationFactors.AI
Founded: 2020
United States
www.factors.ai/
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Customer Journey Mapping Tools Features
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
MRM Features
Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning
Marketing Planning Features
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Web Analytics Features
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
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Integrations
Facebook
Salesforce
Connexity
Criteo
Daisycon
Eulerian
Google Ad Manager
Google Analytics
Google Data Studio
Google Drive
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Integrations
Facebook
Salesforce
Connexity
Criteo
Daisycon
Eulerian
Google Ad Manager
Google Analytics
Google Data Studio
Google Drive
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