Factors.ai

Factors.ai

Factors.AI
MixCommander

MixCommander

Commanders Act
+
+

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About

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.

About

For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing Analytics platform for companies

Audience

Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$99 per month
Billed annually
Free Version Not Supported
Free Trial Supported

Pricing

$0.01/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Factors.AI
Founded: 2020
United States
www.factors.ai/

Company Information

Commanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/

Alternatives

Alternatives

Dreamdata.io

Dreamdata.io

Dreamdata
ROIVENUE

ROIVENUE

ROIVENUE™
Keen

Keen

Keen Decision Systems

Categories

Categories

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Not Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Customer Journey Mapping Tools Features

Action Management Supported
Attribution Modeling Supported
Behavioral Analytics Supported
Collaboration Not Supported
Customer Profiles Supported
Data Import / Export Supported
Predictive Analytics Supported
Surveys & Feedback Not Supported
Templates Supported

MRM Features

Activity Planning Not Supported
Analytics / ROI Tracking Supported
Approval Workflow Not Supported
Brand Management Not Supported
Budgeting & Forecasting Not Supported
Content Management Not Supported
Digital Asset Management Not Supported
Expense Management Not Supported
Marketing Calendar Not Supported
Strategic Planning Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Not Supported
Customer Journey Mapping Supported
Dashboard Not Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Marketing Planning Features

Budgeting & Forecasting Not Supported
Collaboration Not Supported
Flowchart Not Supported
Goal Setting / Tracking Supported
Marketing Calendar Not Supported
Media Planning Not Supported
Predictive Analytics Supported
Presentation Tools Not Supported
Project Tracking Not Supported
Spend Management Not Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Not Supported
Keyword Tracking Not Supported
Multiple Site Management Not Supported
Pageview Tracking Supported
Referral Source Tracking Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Integrations

Facebook Supported
Google Drive Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Salesforce Supported
Tapistro Supported
TrackAd Not Supported

Integrations

Facebook Not Supported
Google Drive Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Salesforce Not Supported
Tapistro Not Supported
TrackAd Supported
Claim Factors.ai and update features and information
Claim Factors.ai and update features and information
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Claim MixCommander and update features and information