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About

Equity Matrix is a web-based dynamic equity tracking tool for startup founders, co-founders, and small-business partners. Teams record work hours and cash contributions, set hourly market rates, and apply configurable multipliers to cash so contributions can be converted into shares. The platform calculates each participant’s ownership from accumulated contributions and updates the equity table as new work or investment is recorded. Shared, timestamped records help co-founders review contribution history and understand how ownership changes as roles and participation evolve. Users can log contributions in the app or through Slack. When a team is ready to formalize its ownership or prepare for fundraising, its contribution record can serve as a starting basis for a traditional cap table. Equity Matrix is designed for early-stage teams seeking a contribution-based process for documenting and discussing founder equity.

About

ScaleMyStartup Pro is a growth operating system for early-stage startups. We help SaaS, AI, and tech founders achieve rapid, sustainable user growth through our Stealth GTM Framework, a proven system that scaled an AI startup from 10k to 2 million users at just $0.02 CAC. We embed inside your startup like cofounders, running rapid growth experiments, content loops, and distribution strategies that turn insights into traction. Our team handles everything from Reddit & community marketing, UGC-style ads, and funnel optimization, to AI-driven user acquisition and retention systems, helping founders move from zero traction to scalable revenue in weeks, not months. If you’re building a product that deserves massive reach, ScaleMyStartup.pro gives you the growth engine, systems, and team to make it happen. Book a free GTM Teardown today and see exactly how we’d help your startup grow faster.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Startup founders, co-founders, and small business partners working out a fair equity split.

Audience

Growth Marketing, SaaS Marketing, Startup Accelerator, AI Marketing, GTM Strategy, User Acquisition

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

No images available

Pricing

$24/month
$24 per month, billed annually. A 14-day free trial is offered.
Free Version Not Supported
Free Trial Supported

Pricing

$50
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Equity Matrix
Founded: 2025
United States
equitymatrix.io

Company Information

ScaleMyStartup
Founded: 2021
United States
scalemystartup.pro/

Alternatives

Alternatives

Marketplace Co-Founder Match

Marketplace Co-Founder Match

Everything Marketplaces
Sibyl

Sibyl

Sibyl VC
Shareworks

Shareworks

Morgan Stanley

Categories

Equity Management Supported

Categories

AI Tools Supported

Integrations

Slack Supported

Integrations

Slack Not Supported
Claim Equity Matrix and update features and information
Claim Equity Matrix and update features and information
Claim ScaleMyStartup and update features and information
Claim ScaleMyStartup and update features and information