Related Products
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About
Equity Matrix is a web-based dynamic equity tracking tool for startup founders, co-founders, and small-business partners. Teams record work hours and cash contributions, set hourly market rates, and apply configurable multipliers to cash so contributions can be converted into shares. The platform calculates each participant’s ownership from accumulated contributions and updates the equity table as new work or investment is recorded. Shared, timestamped records help co-founders review contribution history and understand how ownership changes as roles and participation evolve. Users can log contributions in the app or through Slack. When a team is ready to formalize its ownership or prepare for fundraising, its contribution record can serve as a starting basis for a traditional cap table. Equity Matrix is designed for early-stage teams seeking a contribution-based process for documenting and discussing founder equity.
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About
Pulley simplifies the complex process of managing your cap table and equity - so you can focus on growing your business. Onboard to Pulley the same day and receive a 409a valuation in five days.
Pulley offers an easy-to-use platform that supports early-stage companies from incorporation. We have the customization available to grow with companies as they scale. Pulley automates 409A valuation, Form 3921 submissions, Rule 701 compliance, board approvals, and supports electronic issuance of stock certificates. We process complex equity events like stock splits and complex vesting events instantaneously.
Managing a cap table is difficult. For paralegals and lawyers, we offer fast support in less than five minutes so you can respond to your clients quickly. With integrations with HRIS systems including Gusto and Rippling, updating a cap table has never been easier.
Join the 1,000+ companies scaling with Pulley.
Learn more at https://pulley.com.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Startup founders, co-founders, and small business partners working out a fair equity split.
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Audience
Hypergrowth startups interested in a cap table platform.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
$24/month
$24 per month, billed annually. A 14-day free trial is offered.
Free Version
Not Supported
Free Trial
Supported
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Pricing
$100/month for 25 stakeholders
*Free trial available to customers migrating from Carta
1. Startup Pricing: $100/mo / 25 stakeholders +$4 / additional stakeholder Includes: - Cap table management - Share Certificate - Electronically send & sign option grants, SAFEs, etc. - Cap table modeling - Concierge onboarding - Option and equity templates - Offer letters 2. Growth Pricing: $280/mo / 40 stakeholders + $7 / additional stakeholder Includes all Startup Plan features, plus: - 409A valuations (learn more) - Onboarding due diligence - Electronic option exercises - Rule 701 - Form 3921 - Board approvals - HRIS integration 3. Custom Pricing: Contact us Includes all Growth Plan features, plus: - ASC 718 - Priority onboarding - Phone support - Waterfall modeling (coming soon) - Custom reports
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationEquity Matrix
Founded: 2025
United States
equitymatrix.io
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Company InformationPulley
Founded: 2019
United States
pulley.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Equity Management Features
Cap Table Management
Supported
Deal Management
Supported
Document Storage
Supported
ESOP Management
Supported
Financial Modeling
Supported
Options Management
Supported
Participant Portal
Supported
Portfolio Management
Supported
Private Equity
Supported
Public Equity
Supported
Valuation Management
Supported
Vesting Management
Supported
VSOP Management
Not Supported
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Integrations
BambooHR
Not Supported
Easop
Not Supported
Gusto
Not Supported
HiBob
Not Supported
Humaans
Not Supported
Insperity
Not Supported
Justworks
Not Supported
Namely
Not Supported
Rippling
Not Supported
Slack
Supported
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Integrations
BambooHR
Supported
Easop
Supported
Gusto
Supported
HiBob
Supported
Humaans
Supported
Insperity
Supported
Justworks
Supported
Namely
Supported
Rippling
Supported
Slack
Not Supported
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