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About

Equity Matrix is a web-based dynamic equity tracking tool for startup founders, co-founders, and small-business partners. Teams record work hours and cash contributions, set hourly market rates, and apply configurable multipliers to cash so contributions can be converted into shares. The platform calculates each participant’s ownership from accumulated contributions and updates the equity table as new work or investment is recorded. Shared, timestamped records help co-founders review contribution history and understand how ownership changes as roles and participation evolve. Users can log contributions in the app or through Slack. When a team is ready to formalize its ownership or prepare for fundraising, its contribution record can serve as a starting basis for a traditional cap table. Equity Matrix is designed for early-stage teams seeking a contribution-based process for documenting and discussing founder equity.

About

Pulley simplifies the complex process of managing your cap table and equity - so you can focus on growing your business. Onboard to Pulley the same day and receive a 409a valuation in five days. Pulley offers an easy-to-use platform that supports early-stage companies from incorporation. We have the customization available to grow with companies as they scale. Pulley automates 409A valuation, Form 3921 submissions, Rule 701 compliance, board approvals, and supports electronic issuance of stock certificates. We process complex equity events like stock splits and complex vesting events instantaneously. Managing a cap table is difficult. For paralegals and lawyers, we offer fast support in less than five minutes so you can respond to your clients quickly. With integrations with HRIS systems including Gusto and Rippling, updating a cap table has never been easier. 
 Join the 1,000+ companies scaling with Pulley. Learn more at https://pulley.com.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Startup founders, co-founders, and small business partners working out a fair equity split.

Audience

Hypergrowth startups interested in a cap table platform.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$24/month
$24 per month, billed annually. A 14-day free trial is offered.
Free Version Not Supported
Free Trial Supported

Pricing

$100/month for 25 stakeholders
*Free trial available to customers migrating from Carta

1. Startup
Pricing: $100/mo / 25 stakeholders +$4 / additional stakeholder
Includes:
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
- Cap table modeling
- Concierge onboarding
- Option and equity templates
- Offer letters

2. Growth
Pricing: $280/mo / 40 stakeholders + $7 / additional stakeholder
Includes all Startup Plan features, plus:
- 409A valuations (learn more)
- Onboarding due diligence
- Electronic option exercises
- Rule 701
- Form 3921
- Board approvals
- HRIS integration

3. Custom
Pricing: Contact us
Includes all Growth Plan features, plus:
- ASC 718
- Priority onboarding
- Phone support
- Waterfall modeling (coming soon)
- Custom reports
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Equity Matrix
Founded: 2025
United States
equitymatrix.io

Company Information

Pulley
Founded: 2019
United States
pulley.com

Alternatives

Alternatives

Shareworks

Shareworks

Morgan Stanley
409A.io

409A.io

Meld Valuation LLC

Categories

Equity Management Supported

Categories

Equity Management Features

Cap Table Management Supported
Deal Management Supported
Document Storage Supported
ESOP Management Supported
Financial Modeling Supported
Options Management Supported
Participant Portal Supported
Portfolio Management Supported
Private Equity Supported
Public Equity Supported
Valuation Management Supported
Vesting Management Supported
VSOP Management Not Supported

Integrations

BambooHR Not Supported
Easop Not Supported
Gusto Not Supported
HiBob Not Supported
Humaans Not Supported
Insperity Not Supported
Justworks Not Supported
Namely Not Supported
Rippling Not Supported
Slack Supported
Slice Not Supported

Integrations

BambooHR Supported
Easop Supported
Gusto Supported
HiBob Supported
Humaans Supported
Insperity Supported
Justworks Supported
Namely Supported
Rippling Supported
Slack Not Supported
Slice Supported
Claim Equity Matrix and update features and information
Claim Equity Matrix and update features and information
Claim Pulley and update features and information
Claim Pulley and update features and information