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About

Equity Matrix is a web-based dynamic equity tracking tool for startup founders, co-founders, and small-business partners. Teams record work hours and cash contributions, set hourly market rates, and apply configurable multipliers to cash so contributions can be converted into shares. The platform calculates each participant’s ownership from accumulated contributions and updates the equity table as new work or investment is recorded. Shared, timestamped records help co-founders review contribution history and understand how ownership changes as roles and participation evolve. Users can log contributions in the app or through Slack. When a team is ready to formalize its ownership or prepare for fundraising, its contribution record can serve as a starting basis for a traditional cap table. Equity Matrix is designed for early-stage teams seeking a contribution-based process for documenting and discussing founder equity.

About

Mission-critical business tools. Powerful performance benchmarks. Trusted fundraising recommendations. Gust supports you at every point along your entrepreneurial journey so when it’s time to raise money, you have the best shot at investment. With over 800,000 founders and 85,000 investment professionals on our platform, we’ll connect you to the whole startup ecosystem. We understand what investors want to see from a startup, and we can help you put your best foot forward. With powerful performance benchmarks, tailored feedback, and clear next steps for your startup, you’ll learn where to focus your efforts and find the tools you need to execute right at your fingertips. Our mission is to help founders win. Whether your next milestone is initially setting up your company the right way or successfully closing a Series C, we are here to help you hit it.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Startup founders, co-founders, and small business partners working out a fair equity split.

Audience

Organizations looking for an Equity Management solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$24/month
$24 per month, billed annually. A 14-day free trial is offered.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Equity Matrix
Founded: 2025
United States
equitymatrix.io

Company Information

Gust
United States
gust.com

Alternatives

Alternatives

Accubate

Accubate

Cunomial Technologies
Shareworks

Shareworks

Morgan Stanley

Categories

Equity Management Supported

Categories

Equity Management Supported

Equity Management Features

Cap Table Management Supported
Deal Management Not Supported
Document Storage Supported
ESOP Management Not Supported
Financial Modeling Supported
Options Management Supported
Participant Portal Not Supported
Portfolio Management Not Supported
Private Equity Supported
Public Equity Not Supported
Valuation Management Supported
Vesting Management Not Supported
VSOP Management Not Supported

Integrations

Axis LMS Not Supported
Desktop.com Not Supported
Insightly Not Supported
MedServ Marketplace Not Supported
Slack Supported
Wufoo Not Supported

Integrations

Axis LMS Supported
Desktop.com Supported
Insightly Supported
MedServ Marketplace Supported
Slack Not Supported
Wufoo Supported
Claim Equity Matrix and update features and information
Claim Equity Matrix and update features and information
Claim Gust and update features and information
Claim Gust and update features and information