Emma vs. Symplify Comparison


Emma Marigold	Symplify	+	+
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		Related Products ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website Maropost Marketing Cloud Automate the moments that move customers to buy. Stop running email in one tool and SMS in another. Marketing Cloud puts lifecycle messaging in one place: email, SMS, journeys, and audience — so your team isn’t maintaining duplicate segments, suppressions, or reporting when campaigns and automations touch the same customer. Built for eCommerce brands running promotional and retention programs at scale. What you get: * Email and SMS campaigns from one contact spine * Journey Builder for abandoned cart, win-back, post-purchase, and promotional automations * Segmentation, acquisition forms, and landing pages * eRFM analytics and campaign revenue reporting * Deliverability controls: authentication, throttling, ISP feedback, and list hygiene * Integrations with third-party and Maropost-native apps Set it up once. Marketing Cloud takes it from there. 152 Ratings Visit Website Phonexa Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance, in addition to a fully integrated stack of tools that enable marketers to track and optimize performance. At the core of the Phonexa ecosystem are LMS Sync for intelligent lead management and lead distribution, and Call Logic for advanced call tracking, routing, AI Call Agents, and pay-per-call campaigns, each enhanced by automation and real-time analytics. With a global presence, Phonexa supports clients across diverse industries, including insurance, financial services, home services, and beyond. 244 Ratings Visit Website Knak Knak is the no-code platform that empowers self-sufficient marketing teams to create beautiful, on-brand emails and landing pages — without relying on developers or agencies. Built for speed and collaboration, Knak streamlines campaign production with modular templates, real-time editing, simple collaboration, and seamless integrations with leading MAPs like Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, and more. Whether you're supporting global teams or launching fast-turn campaigns, Knak helps you go from brief to build in minutes—not weeks. Say goodbye to bottlenecks and hello to marketing agility. 169 Ratings Visit Website Shape Software Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today. 136 Ratings Visit Website Letsignit Letsignit is a centralized email signature management platform for organizations of all sizes. Create, assign, and manage signatures for all employees, standardize formats company-wide, and reduce manual requests with updates driven by directory data such as Active Directory. Designed for Microsoft 365 and Exchange environments and compatible with common email clients, it supports brand consistency and compliance while giving Marketing and Comms controlled access to run targeted banner campaigns. Hosted on Microsoft Azure and certified ISO 27001 and ISO 27018, Letsignit meets enterprise security requirements and keeps signature management simple at scale. 274 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. 554 Ratings Visit Website WiseStamp WiseStamp is an award-winning, enterprise-grade email signature management solution designed to scale with the needs of market-leading organizations. Trusted by over 1.2 million customers worldwide, WiseStamp enables businesses to centrally create, manage, and deploy professional, on-brand email signatures effortlessly. WiseStamp turns every email into a powerful brand asset, enabling enterprises to maintain brand consistency, enhance engagement, and drive business impact at scale. WiseStamp also works seamlessly with all email platforms - no coding needed! Turn every email into an opportunity. Make it count. 734 Ratings Visit Website Odoo Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible. 1,729 Ratings Visit Website GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. 1,801 Ratings Visit Website
About Create professional and beautifully designed emails and get more from your marketing campaigns with Emma by Marigold. As a powerful digital marketing platform, Emma makes it easier for teams to engage with their colleagues and customers by promoting more effective communications. By leveraging Emma, marketers have the capabilities to identify their target audience, automate their marketing programs, and integrate with other technologies to boost their marketing campaigns and enhance business performance.	About Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, iGaming and NGO deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. We have been in this space for over 25 years, with the same product leadership from day one. Trusted by operators across Europe and globally, Symplify is the platform for teams that want to own their customer data, act on it in real time, and build relationships that last.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Purpose-built for marketing teams of all sizes. The solution also provides tailored editions for universities, agencies, and franchises.	Audience Marketers and CRM teams seeking cross-channel marketing automation, built and hosted in Europe
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $89.00/month Pro Plan - $ 89/month (for 10,000 contacts) Plus Plan - $ 369 / month (for 25,000 contacts) Enterprise Plan - $ 729 / month (for 75,000 contacts) Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.2 / 5 ease 4.8 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros I like the fact that Emma has a clean UI and UX that eases features navigation. Advancement in email marketing is another great aspect that I like. I like that Emma gives me the ability to send thousands of outbound emails to customers and prospects. With Emma it has been easy to improve the SEO of our brand, sending outbound emails and also managing email deliverability. Emma is very easy to use and well-organised marketing tool. Dynamic personalized email for the unique subscriber. Reports are detailed and useful. Customization and different designs available for email templates. Cons Apart from high pricing, i don't have anything else that I dislike about Emma. It is highly expensive to obtain some of the paid tools available on Emma. I do not like how the vendor charges a lot for the paid version. Email few minutes delay is common in Emma marketing tool.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Marigold Founded: 2017 United States www.myemma.com	Company Information Symplify Founded: 2000 Sweden symplify.com
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Gammadyne Mailer Gammadyne Corporation	ActiveCampaign
Nautilus	Klaviyo
Emma Legal View All	HubSpot Customer Platform HubSpot View All
Categories Email Marketing Supported Email Personalization Supported	Categories Email Marketing Supported Email Personalization Supported Email Template Design Supported Marketing Automation Supported SMS Marketing Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Show More Features Email Template Design Features A/B Testing Supported Code From Scratch Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Not Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Not Supported
Integrations Bloom Intelligence Supported Campaign Genius Supported Easyflow Supported Gravity Forms Supported Grow Supported HubSpot CRM Supported HubSpot Data Hub Supported HubSpot Marketing Hub Supported Integrately Supported LeadsBridge Supported MailOptin Supported Meevo Supported ONEcount Supported PageProof Supported Personizely Supported PoweredLocal Supported Salesforce Agentforce Marketing Supported Smartwaiver Supported Stackreaction Supported Woorise Supported Show More Integrations View All 64 Integrations	Integrations Bloom Intelligence Not Supported Campaign Genius Not Supported Easyflow Not Supported Gravity Forms Not Supported Grow Not Supported HubSpot CRM Not Supported HubSpot Data Hub Not Supported HubSpot Marketing Hub Not Supported Integrately Not Supported LeadsBridge Not Supported MailOptin Not Supported Meevo Not Supported ONEcount Not Supported PageProof Not Supported Personizely Not Supported PoweredLocal Not Supported Salesforce Agentforce Marketing Not Supported Smartwaiver Not Supported Stackreaction Not Supported Woorise Not Supported Show More Integrations View All 2 Integrations
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