Easyence vs. Markight Comparison Chart

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Qrvey is the only solution for embedded analytics with a built-in data lake. Qrvey saves engineering teams time and money with a turnkey solution connecting your data warehouse to your SaaS application. Qrvey’s full-stack solution includes the necessary components so that your engineering team can build less. Qrvey’s multi-tenant data lake includes: - Elasticsearch as the analytics engine - A unified data pipeline for ingestion and transformation - A complete semantic layer for simple user and data security integration Qrvey’s embedded visualizations support everything from: - standard dashboards and templates - self-service reporting - user-level personalization - individual dataset creation - data-driven workflow automation Qrvey delivers this as a self-hosted package for cloud environments. This offers the best security as your data never leaves your environment while offering a better analytics experience to users. Less time and money on analytics

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.

OpenDQ is an enterprise zero license cost data quality, master data management and data governance solution. Built on a modular architecture, OpenDQ scales with your enterprise data management needs. OpenDQ delivers trusted data with a machine learning and artificial intelligence based framework: Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management Customer 360 View Data Governance Business Glossary Meta Data Management

dReveal is a comprehensive data visualization and reporting tool designed to empower businesses of all sizes. dReveal integrates effortlessly with products of all sizes, providing a powerful reporting solution that scales alongside your business. dReveal streamlines the reporting process through a two-step approach: Report Building: Craft a variety of report types, including detailed grids, interactive dashboards, or documents reports ready for printing. Reporting Execution: Business users access reports directly within your product, eliminating app switching and boosting user experience. dReveal goes beyond basic data presentation. Create beautiful, informative reports that captivate your audience. Interactive features allow users to drill down into details and explore data from different angles. Flexible exporting options ensure reports can be shared in the most convenient format. Schedule reports to run automatically, keeping stakeholders informed with the latest data.

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Run your entire Shopify store from a dashboard in your pocket.