CDK Global
CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between.
Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform.
Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs.
With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.
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Dealertrack DMS
A lot of factors contribute to margin compression, some beyond your dealership’s control. But you can fight back by tackling inefficiencies that make matters worse. Compliance slip-ups can be costly to your dealership's bottom line and reputation. But it's tough to keep up with ever-changing regulations. Long wait times cause customer frustration and ultimately impact profits. The longer it takes to work a deal, the less time you have to take on new customers. You can’t run a modern dealership without modern streamlined solutions. Integrations are great, but finding ways to integrate without overpaying for integration fees is the dream. Run your dealership the way you want with the most flexible, easiest-to-use DMS solution. Submit contracts digitally to your lender and provide shoppers with a convenient signing experience, in the dealership or remotely. Use our full-spectrum solutions to drive efficiency, profitability, and better relationships with dealers.
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Activator
Dominate sales and service in the showroom and online, by tapping into multiple data sources beyond the DMS. Activator consolidates your marketing efforts into a single solution that optimizes, automates, and manages your sales and service for the entire customer lifecycle. Don’t just find customers, create loyal valued customers that stay with you for a lifetime. Whether you’re on the sales or service side of the dealership, Activator’s multi-channel solution refines leads using smart technology and automation to help you capitalize on timely opportunities. Increase engagement and customer loyalty with hyper-targeted marketing campaigns, maximizing your dealership's revenue and retention. MarketActivator creates a predictable, incremental, and long-term solution for your marketing efforts through automation and optimization, targeting both sales and service. Create hand-raisers and lifetime values by leveraging smart data and social distance marketing across multiple channels.
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Orbee
Orbee's Middleware integrates all of a dealership's data sources into a customer data platform. This centralized first-party data can be activated via marketing and advertising channels, used for advanced attribution reporting, and enriched with third-party data through our network of industry-leading data aggregators. Orbee’s all-in-one platform maximizes the value of a dealership’s data, our commitment to integration ensures that all of your first-party data never goes to waste. Through our platform, you can analyze, activate, and enrich your data, and more. Understand your traffic sources without tedious setup and find answers with our campaign analytics offerings. Unify shopper profiles with a powerful CDP that gathers data from all activity across your websites, third-party tools, and CRM data.
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