Klaviyo

Klaviyo

4.5 out of 5 stars
+
+

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About

Easify is a cloud-based business communications and marketing platform for teams that use SMS, calling, email, and appointment workflows. Users can create bulk SMS and MMS campaigns, schedule messages, personalize outreach, manage two-way conversations in a shared inbox, and automate follow-ups. The platform also includes AI-assisted text replies and calling, message templates, campaign analytics, a phone system with IVR, booking tools, and an MCA/ISO-focused CRM. Teams can connect GoHighLevel, Zoho CRM, ActiveCampaign, and Zapier, or use the REST API and webhooks to link other systems. US plans include Easify's messaging gateway and tools such as DNC-list scrubbing and 10DLC registration assistance; international customers can connect their own telecom provider. SMS, calling, and email usage consumes prepaid credits, and carrier or registration requirements may apply.

About

Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Any business that wants to send bulk SMS, especially teams in compliance-heavy fields like merchant cash advance, lending, insurance, mortgage and real estate.

Audience

B2C companies interested in marketing automation, full-funnel analytics, and customer service in one easy-to-use platform

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$99/month
Premium is $99/month and Enterprise is $199/month. The plans list two phone numbers; Premium includes up to 10 users and Enterprise up to 15. Additional users are $5/month each; extra phone numbers are $2.50/month each. U.S. gateway messaging, calls, and email use prepaid credits. Non-U.S. customers connect their own telecom provider. The one-time 10DLC fee is $100 for fewer than 6,000 SMS segments or $250 for 6,000 or more.
Free Version Not Supported
Free Trial Supported

Pricing

$0/month
The free tier includes email support for the first 60 days. You can create an account, import and sync your data, customize templates and emails, and use many of Klaviyo’s feature for free. You can send 500 emails maximum to up to 250 active profiles. You also get 150 SMS credits. You’ll be prompted to upgrade once you exceed that limit.

Access the full Klaviyo platform plus exclusive AI-powered features and 24/7 support for as little as $20/month.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.5 / 5
ease 4.4 / 5
features 4.8 / 5
design 4.9 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • Klaviyo is one of the very software that ticks all the boxes for our customer relationship and marketing automation needs. It helped us to build highly engaging campaigns. It's analytics is very robust, gives us the ability to drop emails to the right subscriber. The user interface is visually clean and appealing.
  • Klaviyo is perfect for any type of business. With it's easy integration with Shopify and automation for order fulfilment and abandoned checkouts.
  • Simple to use interface with many robust features. Can be done at your own will, or have a team behind your email campaigns to maximize returns. Data feels secure and never downtime issues.
  • A powerful email platform, their templates and starter flows are good to get started with initial email sequences. Their editor is pretty good and I like their integrations into Shopify for things like coupon codes, cart abandonment emails etc.
  • Ease of implementing and laying Klaviyo to email marketing procedures was what I first liked. Sending thousands of outbound emails is another great aspect.

Cons

  • It supports less platform for integration as compared to other software.
  • Templates can be hard to set up, but once you've learnt how to use the user interface, it can be worked through a breeze.
  • It involves training heavily to get used to what Klaviyo can do. However, there are many training resources to help assist your email campaigns.
  • Can sometimes be a little bit hard to use and setup, but once you understand the nuances it is fine. The platform is expensive based on newsletter subscriber volume as compared to other platforms, in some ways it may be best to hire someone to manage it to get the most value out of it.
  • Pricing is a bit high, although our organization is able to cater for everything.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Company Information

Easify
Founded: 2019
United States
easify.app/

Company Information

Klaviyo
Founded: 2012
United States
www.klaviyo.com

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Categories

Bulk SMS Supported
SMS Marketing Supported

Categories

SMS Marketing Features

2-Way Messaging Supported
Artificial Intelligence Supported
Contact Management Not Supported
Mass Texting Not Supported
Message Personalization Supported
MMS Supported
Mobile Coupons Supported
Mobile Keywords Supported
Polls / Voting Not Supported
Reporting/Analytics Supported
Scheduled Messaging Supported
Shortcodes Supported
Text-to-Win Supported

Campaign Management Features

Channel Management Not Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Not Supported
Multi-Campaign Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Email Template Design Features

A/B Testing Supported
Code From Scratch Supported
Drag & Drop Editing Supported
Image Library Supported
Import HTML Code Supported
Mobile-Friendly / Responsive Supported
Potential Issue Identification Supported
Premade Templates Supported
Proofing Supported
Reporting / Analytics Supported
Text Editor Supported
Theme Editor Supported

Marketing Attribution Features

Attribution Modeling Not Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Not Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Not Supported
Coupons Supported
Email Marketing Supported
Engagement Monitoring Not Supported
In-App Marketing Not Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Supported
Text-to-Win Not Supported

Personalization Features

A/B Testing Supported
Abandoned Cart Saver Supported
Account Based Marketing Not Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Content Analytics Not Supported
Contextual Targeting Not Supported
Customer Profiles Not Supported
Experience Management Not Supported
Recommendation Engine Not Supported
Website Personalization Not Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Supported
Google Ads Supported
Product Recommendations Supported
Push Notifications Supported
Retargeting Supported
Search Marketing Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Supported
Triggered Emails Supported
Website Visitor Tracking Supported

Integrations

Zapier Supported
Zoho CRM Supported
AdBeacon Not Supported
Cloud Insurance Not Supported
Craft CMS Not Supported
Dash Not Supported
Dyrect Not Supported
ElectroNeek Not Supported
LeadPost Not Supported
Lootly Not Supported
Radiance Commerce Not Supported
Redo Not Supported
Scrollmark Not Supported
Shopflow Not Supported
Unified.to Not Supported
Upscribe Not Supported
Wheelio Not Supported
dojo Not Supported
ikas Not Supported
involve.me Not Supported

Integrations

Zapier Supported
Zoho CRM Supported
AdBeacon Supported
Cloud Insurance Supported
Craft CMS Supported
Dash Supported
Dyrect Supported
ElectroNeek Supported
LeadPost Supported
Lootly Supported
Radiance Commerce Supported
Redo Supported
Scrollmark Supported
Shopflow Supported
Unified.to Supported
Upscribe Supported
Wheelio Supported
dojo Supported
ikas Supported
involve.me Supported
Claim Easify and update features and information
Claim Easify and update features and information
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Claim Klaviyo and update features and information