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About

MAPPING by Discovered Markets is the only ongoing subscription research service for emerging markets. We help identify opportunities for businesses, investors, and market development organizations when exploring new markets in new countries. MAPPING by Discovered Markets is a subscription service versus a one-time study. Once you sign on, we work with you to take an in-depth look at your current relationships, business model, and target markets to create the mapping criteria. We seed an initial custom market mapping based on data from our MAGNIFY database, which includes organizations and their connections in emerging markets. Through primary and secondary research, including interviews with key experts in targeted markets, we develop highly visual qualitative and quantitative mappings of markets that get more detailed over time. These mappings build with you are you build you internal capabilities and become the primary source of truth for your organization.

About

SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Consultancies, Businesses, Investors

Audience

Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$2000/month
Free Version Not Supported
Free Trial Not Supported

Pricing

Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Discovered Markets
Founded: 2019
United States
www.discoveredmarkets.com/mapping

Company Information

SaliencyLab
France
www.saliencylab.com

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Insightrix Communities

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Categories

Market Research Supported

Categories

Market Research Supported

Integrations

Airtable Supported
Awario Supported
Google Analytics Supported
Model Context Protocol (MCP) Not Supported
Semrush Supported

Integrations

Airtable Not Supported
Awario Not Supported
Google Analytics Not Supported
Model Context Protocol (MCP) Supported
Semrush Not Supported
Claim Discovered Markets and update features and information
Claim Discovered Markets and update features and information
Claim SaliencyLab and update features and information
Claim SaliencyLab and update features and information