Related Products
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About
MAPPING by Discovered Markets is the only ongoing subscription research service for emerging markets. We help identify opportunities for businesses, investors, and market development organizations when exploring new markets in new countries.
MAPPING by Discovered Markets is a subscription service versus a one-time study. Once you sign on, we work with you to take an in-depth look at your current relationships, business model, and target markets to create the mapping criteria. We seed an initial custom market mapping based on data from our MAGNIFY database, which includes organizations and their connections in emerging markets. Through primary and secondary research, including interviews with key experts in targeted markets, we develop highly visual qualitative and quantitative mappings of markets that get more detailed over time.
These mappings build with you are you build you internal capabilities and become the primary source of truth for your organization.
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About
SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Consultancies, Businesses, Investors
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Audience
Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$2000/month
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationDiscovered Markets
Founded: 2019
United States
www.discoveredmarkets.com/mapping
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Company InformationSaliencyLab
France
www.saliencylab.com
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Categories |
Categories |
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Integrations
Airtable
Supported
Awario
Supported
Google Analytics
Supported
Model Context Protocol (MCP)
Not Supported
Semrush
Supported
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Integrations
Airtable
Not Supported
Awario
Not Supported
Google Analytics
Not Supported
Model Context Protocol (MCP)
Supported
Semrush
Not Supported
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