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About

Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7,400+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2024 Inc. 5000 list.

About

Send the right message, to the right device, at the right time with Iterable, a top-rated growth marketing and user engagement platform. Iterable offers true omni-channel relevance at scale by enabling B2C marketers to deliver 1-to-1 personalized messages across multiple channels, activate all relevant customer data in real time for personalized messaging and campaigns, and create seamless, automated campaigns Iterable’s intuitive Workflow Studio. The platform supports all type of marketing campaigns across all channels.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Customer.io serves data-driven internet businesses who need to send personalized messages at scale in industries such as SaaS, B2C, education technology, mobile apps, web marketplaces, and more

Audience

B2C companies, especially those in retail/ecommerce, publishing, political marketing, financial services and software services.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$150 per month
Free Version
Free Trial

Pricing

$500.00/month
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Customer.io has helped us as an organization to raise our marketing level by supporting our management of customers, attributes and events to maintain a very organized and segmented work rhythm. It also allows us to customize reports, modify users based on their user, add or delete attributes and assign events.

Cons

  • Among the few dislikes that have been presented to us as an organization are: data collection is a slightly weak part of Customer.io.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Customer.io
Founded: 2012
United States
customer.io

Company Information

Iterable
Founded: 2013
United States
www.iterable.com

Alternatives

Alternatives

Campaigner

Campaigner

j2 Global
Delivra

Delivra

Delivra

Categories

Categories

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Integrations

Axis LMS
BI Book
Brew
Causal
Dyspatch
Faraday
Freshpaint
Hightouch
Integry
Ketch
Latitude
Lob
Matia
Polytomic
Regal
Rekomi
Retention.com
RudderStack
Segment
Taxi for Email

Integrations

Axis LMS
BI Book
Brew
Causal
Dyspatch
Faraday
Freshpaint
Hightouch
Integry
Ketch
Latitude
Lob
Matia
Polytomic
Regal
Rekomi
Retention.com
RudderStack
Segment
Taxi for Email
Claim Customer.io and update features and information
Claim Customer.io and update features and information
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Claim Iterable and update features and information