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About

Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7,400+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2024 Inc. 5000 list.

About

Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Customer.io serves data-driven internet businesses who need to send personalized messages at scale in industries such as SaaS, B2C, education technology, mobile apps, web marketplaces, and more

Audience

SaaS, consultants, agencies, ecommerce companies, professional bloggers, small to medium size businesses, ebook and online course authors.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$150 per month
Free Version Not Supported
Free Trial Supported

Pricing

$49.00/month
Starter - Free
Basic - $41 per month
Pro - $83 per month
Enterprise - price upon request
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 4.5 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.8 / 5
support 4.2 / 5

Pros & Cons from Real Users

Pros

  • Customer.io has helped us as an organization to raise our marketing level by supporting our management of customers, attributes and events to maintain a very organized and segmented work rhythm. It also allows us to customize reports, modify users based on their user, add or delete attributes and assign events.

Cons

  • Among the few dislikes that have been presented to us as an organization are: data collection is a slightly weak part of Customer.io.

Pros & Cons from Real Users

Pros

  • There are many features I loved, but the topmost feature I liked is personalized marketing. It creates head-turner and catchy marketing content that everyone loves. Drag and drop to build a custom layout. The UI/UX is very appealing in my opinion. Its report and insight give the best overview of user interest.
  • Detailed behavioral patterns can be programmed into your automated response system. This software provides more functions than other automated email providers. Great for ecom businesses.
  • Their good design made it easy to find the features I was looking for. For beginners and advanced marketing people.
  • Very cost effective and sets up good automations that can be triggered when the timing is right for the consumer.

Cons

  • Overall, drip is a great tool but sometimes the email gets falls into the spam folder.
  • Specific to email and text response for ecom business. If you provide services through website it’s better to go with a software specific to your business.
  • The only thing I had to spend time learning was to improve my knowledge about behavioural actions. Another thing I don't like is that it's just another specialty software to add to the stack.
  • There's nothing that I really dislike about it.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Customer.io
Founded: 2012
United States
customer.io

Company Information

Drip
Founded: 2013
United States
www.drip.com

Alternatives

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp
Campaigner

Campaigner

j2 Global

Categories

Categories

Bulk Email Supported
Email Marketing Supported
Lead Management Supported
Lead Scoring Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Not Supported
CAN SPAM Compliance Supported
Customer Surveys Not Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Not Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Source Tracking Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Not Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Supported
Push Notifications Not Supported
Retargeting Not Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Not Supported
Triggered Emails Supported
Website Visitor Tracking Supported

Integrations

5X Supported
Axis LMS Supported
BigPicture Supported
Bubblehouse Supported
Convert Pro Supported
Emailable Supported
Embedery Supported
Faraday Supported
Kixie PowerCall & SMS Supported
Make Supported
Playable Supported
Puntt AI Supported
Quickwork Supported
Refold Supported
Stackpile Supported
Survicate Supported
Unifonic Supported
Workers by Delos Supported
Xplenty Supported
involve.me Supported

Integrations

5X Supported
Axis LMS Supported
BigPicture Supported
Bubblehouse Supported
Convert Pro Supported
Emailable Supported
Embedery Supported
Faraday Supported
Kixie PowerCall & SMS Supported
Make Supported
Playable Supported
Puntt AI Supported
Quickwork Supported
Refold Supported
Stackpile Supported
Survicate Supported
Unifonic Supported
Workers by Delos Supported
Xplenty Supported
involve.me Supported
Claim Customer.io and update features and information
Claim Customer.io and update features and information
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Claim Drip and update features and information