Mirel

Mirel

Mirel UG (haftungsbeschränkt)
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About

Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands. Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimize creative, to power brand growth. Now available in Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States, and coming soon, additional deployment in more markets. Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics. Action-based reporting is available in as little as 24 hours.

About

Mirel is an AI-powered strategy platform built specifically for creative agencies. It helps strategists, creatives and account teams move from ambiguous briefs and scattered client knowledge to clear strategic direction in minutes. Mirel provides structured workflows for brief interrogation, audience profiling, brand positioning, communications and campaign strategy, creative briefs and urgent strategic questions. Client Brains retain relevant brand, audience, competitive and market knowledge across assignments, while Synthetic Focus Groups allow teams to explore ideas and strategic hypotheses through audience perspectives. Rather than providing a blank AI interface, Mirel combines persistent client intelligence with strategic processes built around how experienced agency strategists actually work. Agencies use Mirel across pitches and live client work to increase strategic capacity, improve consistency and reduce repetitive strategic groundwork.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Leading brands and creative agencies in need of a creative assessment solution to quickly learn, evaluate and optimize creative

Audience

Independent creative and advertising agencies, particularly strategists, account teams and creatives working across pitches and live client assignments who need rigorous strategic support.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$5,900
Free Version
Free Trial

Pricing

995€/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Ipsos
Founded: 1975
France
www.ipsos.digital/creative-spark

Company Information

Mirel UG (haftungsbeschränkt)
Founded: 2025
Germany
usemirel.com

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Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim Creative|Spark and update features and information
Claim Creative|Spark and update features and information
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Claim Mirel and update features and information