Audience

Agentic AI marketing platform for brands and agencies that turns competitor and audience intelligence into pre-scored, market-ready creative concepts

About SoMin

SOMIN is an agentic AI marketing platform that turns real-time competitor and audience intelligence into pre-scored, market-ready creative concepts, cutting campaign planning from weeks to a median of 13 minutes per brief. Four modules work in one end-to-end workflow: Brand Tracker decodes every competitor ad across Meta, Google, TikTok and YouTube daily; Perspective Studies maps open audience tensions and propositions; Expressions engineers channel-ready concepts and briefs; and Ad Scoring predicts CTR and engagement at 78% accuracy (about 3x the human baseline). Four AI agents (strategist, planner, creative, validator) work each brief in minutes. Results: 75% lower research cost, 3x more granular segmentation, 40+ hours reclaimed per cycle. Recognized as a Gartner Cool Vendor in Marketing AI. Trusted by P&G, Audi, Ferrari, Nestle, KFC, Mothercare and McDonald's, and by agency teams at Dentsu, OMG, GroupM, Havas and Publicis.

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Pricing

Starting Price:
Contact Sales
Pricing Details:
SOMIN is available in four subscription packages. Pricing is available on request — contact sales for a quote.

SOMIN LIGHT — Core channels, one desk
Includes 1 Analyst seat (dashboard + agentic MCP), 8 brands monitored, 8 handle swaps/month. Facebook & Instagram organic monitoring, Meta Ads Library & Google Ads Transparency Center, Perspective Studies, SODA Demand Analysis, Brand Tracker, Content Notifications and Content Library.

SOMIN PRO — All ten channels, in depth
Includes 1 Specialist seat (dashboard + agentic MCP), 12 brands monitored, 15 handle swaps/month. Adds TikTok, LinkedIn & Telegram organic monitoring, LinkedIn Ads Library, Custom Categories, Video Content Analysis, SOINSPIRE Ideation, Visual Content Expressions, Owned Content Scoring and Data Export.

SOMIN AGENCY LIGHT — Your whole client roster
Includes 3 Analyst seats (dashboard + agentic MCP), 30 brands monitored, 15 handle swaps/month. Core-channel monitoring and full research & intelligence suite across your client roster.

SOMIN AGENCY PRO — Depth at scale, plus API
Includes 3 Specialist seats (dashboard + agentic MCP), 70 brands monitored, 25 handle swaps/month. Full ten-channel depth, complete creative & scoring suite, Data Export and included Data API access.

Term options: 1 month, 1 year, 2 years, 3 years. Add-ons available on any plan: additional Analyst or Specialist seats and +10-brand-handle blocks. Contact sales for pricing.

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 3.0 / 5
features 4.0 / 5
design 3.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

SoMin.ai
Founded: 2022
Singapore
somin.ai

Videos and Screen Captures

Play Video Via SOMIN's MCP connection, AI assistants like Claude run the full workflow end to end — here delivering a 44-page market briefing with verified trends and a whitespace verdict table, prepared with SOMIN and saved to Google Drive. Every piece of category content, filterable by inferred audience, concept, brand, and platform. One click from here: run persona and pain-point analysis, or send any content set straight to Ad Scoring. Brand Tracker ranks every competitor by content output and engagement share across five platforms, with daily activity trends. Here: a cola category where one brand takes 94% of engagement — visible in seconds, not after a quarterly report. SOMIN's MCP server exposes the platform's tools — concept search, persona creation, moments, posts, ad scoring — directly to Claude and other AI assistants, with per-tool permissions. Automation without middleware. Each ad and post is parsed into 25+ structured signals — observed tension, key message, inferred audience, incentives — plus a predicted attention heatmap over the creative itself. This is the raw material your strategy gets built on. Every insight traces its full chain: the tension it resolves, the psychological angle behind it (here, FOMO), the study and media it came from, and an audience story vivid enough to brief a creative team on the spot.
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Product Details

Platforms Supported
Cloud
Training
Live Online
Support
Phone Support
Online

SoMin Frequently Asked Questions

Q: What kinds of users and organization types does SoMin work with?
Q: What languages does SoMin support in their product?
Q: What kind of support options does SoMin offer?
Q: What other applications or services does SoMin integrate with?
Q: What type of training does SoMin provide?
Q: How much does SoMin cost?

SoMin Product Features

Social Media Advertising

Ad Creation
Ad Buying
Reporting / Analytics
Campaign Management
Digital Asset Management
Bulk Advertising
Roles / Permissions
Collaboration Tools
Comment / Reply Moderation
Retargeting

SoMin Verified User Reviews

Write a Review
  • YuYi C.
    Community Manager
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great Managed Service SaaS"

    Posted 2022-03-16

    Pros: Helped to reach my Performance Marketing KPIs on Facebook and Google: increased the performance of the Conversion Ads I run on Facebook by 36% and various Ads types on DV360 by 20-32%.

    Cons: Does not run on WeChat.
    Does not run Google as Self-Service - required the team to operate the Beta version of the Google platform on my behalf - though they did not charge extra for that.

    Overall: Efficient solution if you are managing more than 7k USD of performance marketing budgets per month.

    Recommended to in-house teams (as we are) but might also work if you are running Ads through an Agency - was a good alternative opinion for us when it came to evaluating the true agency performance.

    Read More...
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