Simple Admation
Simple Admation is a marketing approval workflow, online proofing and project management platform for marketing teams, creative agencies and regulated organisations.
Admation manages the full creative production process — from structured project brief to final approved asset — eliminating the email threads, shared drives and disconnected tools that cause version confusion, approval delays and compliance failures.
Key features: structured brief templates, task scheduling against live resource capacity, campaign calendars, Gantt-style timelines, sequenced multi-level approval workflows, online annotation for print, digital, video and HTML, batch approvals, side-by-side revision comparison, tamper-proof audit trail, mandatory compliance checklists and workload dashboards.
Used by Bupa, Spotlight, NIB, RACV, HESTA, Hollard, Woolworths, Mondelez and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io).
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Mirel
Mirel is an AI-powered strategy platform built specifically for creative agencies. It helps strategists, creatives and account teams move from ambiguous briefs and scattered client knowledge to clear strategic direction in minutes. Mirel provides structured workflows for brief interrogation, audience profiling, brand positioning, communications and campaign strategy, creative briefs and urgent strategic questions. Client Brains retain relevant brand, audience, competitive and market knowledge across assignments, while Synthetic Focus Groups allow teams to explore ideas and strategic hypotheses through audience perspectives. Rather than providing a blank AI interface, Mirel combines persistent client intelligence with strategic processes built around how experienced agency strategists actually work. Agencies use Mirel across pitches and live client work to increase strategic capacity, improve consistency and reduce repetitive strategic groundwork.
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Mercateam
Human resources management in Industry 4.0: Mercateam the solution.
In the Industry 4.0 era, companies are investing in machines of the future that are twice as efficient, but what about human resources management? That's where Mercateam comes in! Mercateam has 5 main functionalities:
- Competence/authorization management
- Training
- Planning
- Individual interviews
- Workforce planning
The objective is to put the human being at the heart of the industry by digitizing all the information concerning him. Investing in robots is to gain in performance, adding good human management is to double this performance and gain in efficiency. Numerous customer feedbacks prove that Mercateam is the answer to the daily problems faced by manufacturers. It's an all-in-one tool, no more need for all those Excel files, proof of training is up to date, skills matrices are also up to date, and planning is very easy to do. Mercateam is the long term solution, with immediate benefits!
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Briefli
Briefli is an AI-powered supply chain operations platform designed to help logistics teams automate workflows, process documents, and gain actionable insights from their existing data. At its core, it offers a specialized AI assistant, BriefliChat, trained on logistics-specific patterns rather than general knowledge, enabling users to analyze shipments, audit invoices, summarize inventory data, and generate shipper communications with clear, source-backed recommendations. It integrates AI agents, intelligent document processing, and data entry automation to eliminate manual work, allowing users to upload documents such as invoices, yard logs, contracts, and reports, which are then automatically parsed, structured, and analyzed. It centralizes fragmented operational data into a single interface, helping teams understand what is happening, why it is happening, and what actions to take, without requiring complex system overhauls or long implementation cycles.
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