Simple Admation
Simple Admation is a marketing approval workflow, online proofing and project management platform for marketing teams, creative agencies and regulated organisations.
Admation manages the full creative production process — from structured project brief to final approved asset — eliminating the email threads, shared drives and disconnected tools that cause version confusion, approval delays and compliance failures.
Key features: structured brief templates, task scheduling against live resource capacity, campaign calendars, Gantt-style timelines, sequenced multi-level approval workflows, online annotation for print, digital, video and HTML, batch approvals, side-by-side revision comparison, tamper-proof audit trail, mandatory compliance checklists and workload dashboards.
Used by Bupa, Spotlight, NIB, RACV, HESTA, Hollard, Woolworths, Mondelez and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io).
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Briefli
Briefli is an AI-powered supply chain operations platform designed to help logistics teams automate workflows, process documents, and gain actionable insights from their existing data. At its core, it offers a specialized AI assistant, BriefliChat, trained on logistics-specific patterns rather than general knowledge, enabling users to analyze shipments, audit invoices, summarize inventory data, and generate shipper communications with clear, source-backed recommendations. It integrates AI agents, intelligent document processing, and data entry automation to eliminate manual work, allowing users to upload documents such as invoices, yard logs, contracts, and reports, which are then automatically parsed, structured, and analyzed. It centralizes fragmented operational data into a single interface, helping teams understand what is happening, why it is happening, and what actions to take, without requiring complex system overhauls or long implementation cycles.
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Mercateam
Human resources management in Industry 4.0: Mercateam the solution.
In the Industry 4.0 era, companies are investing in machines of the future that are twice as efficient, but what about human resources management? That's where Mercateam comes in! Mercateam has 5 main functionalities:
- Competence/authorization management
- Training
- Planning
- Individual interviews
- Workforce planning
The objective is to put the human being at the heart of the industry by digitizing all the information concerning him. Investing in robots is to gain in performance, adding good human management is to double this performance and gain in efficiency. Numerous customer feedbacks prove that Mercateam is the answer to the daily problems faced by manufacturers. It's an all-in-one tool, no more need for all those Excel files, proof of training is up to date, skills matrices are also up to date, and planning is very easy to do. Mercateam is the long term solution, with immediate benefits!
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The Brief
The Brief (formerly Creatopy) is an AI-powered marketing agency platform that automates the entire campaign lifecycle — from research and creative production to launch and optimization. Combining four intelligent agents, The Brief helps marketers generate ideas, create assets, and analyze performance all within one seamless workflow. Its tools empower teams to discover top-performing campaigns, build inspired moodboards, and transform insights into ready-to-launch creative assets. Users can publish ads directly across Meta, Google, and LinkedIn, then track results through live visual dashboards — without spreadsheets. Built by marketers for marketers, it eliminates fragmented workflows and repetitive tasks that slow teams down. The result is faster launches, lower costs, and smarter creative decisions that drive measurable impact.
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