Opti-BehaviorOptiUser
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Related Products
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About
Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.
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About
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Ecommerce, Marketing, Product, Analytics, Operations
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Audience
WordPress sites
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingContact sales
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking. Business EUR 179/year: multi-site licence. Agency EUR 299/year: white-label client reports and agency dashboard. All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Company InformationContentsquare
Founded: 2012
United States
contentsquare.com
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Company InformationOptiUser
Founded: 2026
France
optiuser.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Heatmap Features
Behavioral Mapping
Supported
Dashboard
Supported
Dynamic Maps
Supported
Element Analytics
Supported
Embeddable Maps
Supported
For Sales
Supported
For Science
Supported
Radial Mapping
Supported
Territorial Mapping
Supported
Website Analytics
Supported
Session Replay Features
Eye Tracking
Not Supported
Form Analytics
Not Supported
Heatmaps
Supported
Mouse Tracking
Supported
Optimization Tools
Not Supported
Session Recording
Supported
Surveys
Not Supported
User Experience Analysis
Supported
User Feedback
Not Supported
Visitor Segmentation
Not Supported
Customer Experience Features
Action Management
Supported
Analytics
Supported
Customer Segmentation
Supported
Dashboard
Supported
Feedback Management
Not Supported
Knowledge Management
Not Supported
Multi-Channel Collection
Supported
Sentiment Analysis
Supported
Survey Management
Not Supported
Text Analysis
Supported
Trend Analysis
Supported
Usability Testing Features
A/B Testing
Not Supported
Annotations
Not Supported
Audience Targeting
Supported
Heatmaps
Supported
Impression Testing
Not Supported
Mobile Testing
Supported
Moderated Usability Testing
Not Supported
Prototype Testing
Not Supported
Quantitative Metrics
Not Supported
Remote User Testing
Not Supported
Reporting / Analytics
Supported
Surveys and Feeback
Not Supported
Video Recording / Transcription
Supported
Web Analytics Features
Campaign Management
Supported
Conversion Tracking
Supported
Form Analytics
Supported
Goal Tracking
Supported
Keyword Tracking
Supported
Multiple Site Management
Supported
Pageview Tracking
Supported
Referral Source Tracking
Supported
Site Search Tracking
Supported
Time on Site Tracking
Supported
User Interaction Tracking
Supported
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Heatmap Features
Behavioral Mapping
Supported
Dashboard
Supported
Dynamic Maps
Supported
Element Analytics
Supported
Embeddable Maps
Not Supported
For Sales
Supported
For Science
Not Supported
Radial Mapping
Not Supported
Territorial Mapping
Not Supported
Website Analytics
Supported
Session Replay Features
Eye Tracking
Supported
Form Analytics
Supported
Heatmaps
Supported
Mouse Tracking
Supported
Optimization Tools
Supported
Session Recording
Supported
Surveys
Supported
User Experience Analysis
Supported
User Feedback
Supported
Visitor Segmentation
Supported
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Integrations
Adobe Experience Cloud
Supported
Adobe Experience Manager
Supported
Astra
Not Supported
Convert Experiences
Supported
Evolv Al
Supported
Forsta
Supported
Google Analytics
Supported
New Relic
Supported
Ninja Forms
Not Supported
Oracle Advertising
Supported
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Integrations
Adobe Experience Cloud
Not Supported
Adobe Experience Manager
Not Supported
Astra
Supported
Convert Experiences
Not Supported
Evolv Al
Not Supported
Forsta
Not Supported
Google Analytics
Not Supported
New Relic
Not Supported
Ninja Forms
Supported
Oracle Advertising
Not Supported
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