Opti-Behavior

Opti-Behavior

OptiUser
+
+

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About

Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.

About

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Ecommerce, Marketing, Product, Analytics, Operations

Audience

WordPress sites

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Contact sales
Free Version Not Supported
Free Trial Not Supported

Pricing

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Contentsquare
Founded: 2012
United States
contentsquare.com

Company Information

OptiUser
Founded: 2026
France
optiuser.com

Alternatives

Alternatives

Categories

Categories

Heatmap Supported
Session Replay Supported

Heatmap Features

Behavioral Mapping Supported
Dashboard Supported
Dynamic Maps Supported
Element Analytics Supported
Embeddable Maps Supported
For Sales Supported
For Science Supported
Radial Mapping Supported
Territorial Mapping Supported
Website Analytics Supported

Session Replay Features

Eye Tracking Not Supported
Form Analytics Not Supported
Heatmaps Supported
Mouse Tracking Supported
Optimization Tools Not Supported
Session Recording Supported
Surveys Not Supported
User Experience Analysis Supported
User Feedback Not Supported
Visitor Segmentation Not Supported

Customer Experience Features

Action Management Supported
Analytics Supported
Customer Segmentation Supported
Dashboard Supported
Feedback Management Not Supported
Knowledge Management Not Supported
Multi-Channel Collection Supported
Sentiment Analysis Supported
Survey Management Not Supported
Text Analysis Supported
Trend Analysis Supported

Usability Testing Features

A/B Testing Not Supported
Annotations Not Supported
Audience Targeting Supported
Heatmaps Supported
Impression Testing Not Supported
Mobile Testing Supported
Moderated Usability Testing Not Supported
Prototype Testing Not Supported
Quantitative Metrics Not Supported
Remote User Testing Not Supported
Reporting / Analytics Supported
Surveys and Feeback Not Supported
Video Recording / Transcription Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Heatmap Features

Behavioral Mapping Supported
Dashboard Supported
Dynamic Maps Supported
Element Analytics Supported
Embeddable Maps Not Supported
For Sales Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported
Website Analytics Supported

Session Replay Features

Eye Tracking Supported
Form Analytics Supported
Heatmaps Supported
Mouse Tracking Supported
Optimization Tools Supported
Session Recording Supported
Surveys Supported
User Experience Analysis Supported
User Feedback Supported
Visitor Segmentation Supported

Integrations

Adobe Experience Cloud Supported
Adobe Experience Manager Supported
Astra Not Supported
Convert Experiences Supported
Evolv Al Supported
Forsta Supported
Google Analytics Supported
New Relic Supported
Ninja Forms Not Supported
Oracle Advertising Supported
Oracle BlueKai Supported
Oxygen Not Supported
Qualtrics Employee Experience Supported
Splunk AppDynamics Supported
W3 Total Cache Not Supported
WPBakery Not Supported
Wunderkind Supported
comScore Supported

Integrations

Adobe Experience Cloud Not Supported
Adobe Experience Manager Not Supported
Astra Supported
Convert Experiences Not Supported
Evolv Al Not Supported
Forsta Not Supported
Google Analytics Not Supported
New Relic Not Supported
Ninja Forms Supported
Oracle Advertising Not Supported
Oracle BlueKai Not Supported
Oxygen Supported
Qualtrics Employee Experience Not Supported
Splunk AppDynamics Not Supported
W3 Total Cache Supported
WPBakery Supported
Wunderkind Not Supported
comScore Not Supported
Claim Contentsquare and update features and information
Claim Contentsquare and update features and information
Claim Opti-Behavior and update features and information
Claim Opti-Behavior and update features and information