Commspoint InfluenceNielsen 
                        
                        
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            About
            Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders. 
             
            
        
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            About
            MediaPlanHQ is a comprehensive online media planning software designed to efficiently organize and track the media plans, operations, and requests of marketing teams, eliminating the chaos of spreadsheets and emails. It offers a unified workflow that allows marketing teams and their clients to collaborate on all media activities from strategy to delivery. Key features include media planning, creative project management, marketing invoice validation, and marketing request forms. With MediaPlanHQ, users can create detailed media placements, track media expenses, and remaining budgets, visualize media plans in blocking charts, and analyze media buys from various perspectives. It also enables the creation of professional media authorizations and insertion orders, streamlining the booking process with media vendors. Creative project management is tightly integrated with media plans, allowing teams to manage priorities and workloads effectively.
             
            
        
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        Audience
        Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences
         
        
    
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        Agencies seeking a solution to streamline their media planning, creative project management, invoice validation, and client request handling operations
         
        
    
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        Support
            
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                24/7 Live Support
            
            
         
        
    
        
        
            
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                Offers API
            
            
         
        
    
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        Pricing
        $45 per month
        
     
    
    
        
        
            
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        Company InformationNielsen 
    
    Founded: 1923 
    
    United States 
    www.nielsen.com/solutions/media-planning/commspoint-influence/ 
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        Company InformationMediaPlanHQ 
    
    Founded: 2011 
    
    Canada  
    www.mediaplanhq.com 
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