Clearbit vs. Informa TechTarget Priority Engine Comparison


Clearbit HubSpot	Informa TechTarget Priority Engine Informa TechTarget	+	+
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		Related Products D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 188 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts. D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach. With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies. 1,201 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 251 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 10,536 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,291 Ratings Visit Website Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. 586 Ratings Visit Website Admiral Admiral is the leading adblock revenue recovery platform for publishers and the pioneer of Visitor Relationship Management (VRM). Trusted by thousands of publishers and backed by more than a decade of recovery expertise, Admiral has helped publishers recover more than $100 million in adblock revenue across trillions of protected requests. Admiral pioneered Full Spectrum Adblock Recovery to address today's fragmented adblock landscape—from browser extensions and privacy browsers to VPNs, DNS and network-level blocking, dark traffic, and more resistant blockers. Instead of relying on a single recovery technique, Full Spectrum combines four core approaches: Full-Stack Recovery, Reinsertion, Server-side Protection, and Alternative Value Exchange. Publishers can use these approaches independently or together through Combo Recovery to maximize total adblock revenue. Full-Stack Recovery restores the publisher's complete advertising stack when possible, while reinsertion—including Acceptable Ads and proxy reinsertion—adds recovery opportunities for other blocker environments. Server-side protection extends coverage to more resistant blockers, while alternative value exchanges can convert adblocked visitors through subscriptions, registrations, email acquisition, donations, and other outcomes. Admiral's VRM platform provides the intelligence and orchestration behind Full Spectrum Recovery, enabling publishers to detect and measure blocked traffic, segment audiences, target recovery experiences, sequence offers, test approaches, and continuously optimize performance. Beyond adblock recovery, Admiral helps publishers maximize revenue recovery and revenue growth through subscriptions and paywalls, consent management, first-party data, registrations, email and social audience growth, donations, journey shaping, marketing automation, and AI-powered Visitor Copilot. One audience. Multiple recovery paths. More revenue recovered. 73 Ratings Visit Website Adzooma Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple. 254 Ratings Visit Website Coevera Coevera is an AI-native CRM and sales process platform for B2B sales organizations of 15 to 2,500 quota-carrying sellers — companies with a defined sales process, sales managers accountable for pipeline, and deals complex enough that consultation rather than transaction wins them. Formerly Pipeliner CRM, built since 2011 on one idea: a sales process should be visible, teachable and repeatable. Intelligence is the default state of the system, not a premium add-on. The platform is industry-agnostic; our strongest results have come from manufacturing, financial services, insurance, software, professional services, energy and mining. Sales leaders buy Coevera for a forecast they can defend. Sales operations teams buy it because it can be configured, changed and reported on without a dedicated administrator, outside consultants or a multi-year build. Reps use it because the pipeline is visual and the next step is obvious. Voyager AI — predictive deal and pipeline guidance in context, with native MCP so Coevera data is available to the AI tools your team already uses. Visual pipeline management — drag-and-drop pipelines, buying centers and relationship maps, so who is involved in a deal and what stage it is actually in are both visible. Guided selling — your stages, required activities and qualification criteria enforced in the flow of work rather than in a document. Automatizer — no-code workflow automation your own ops team builds and changes. Reporting and forecasting built in — no BI licence required, with BI Feeder exporting to Tableau, Power BI and others when your analysts want the raw data. Three editions at three price points — $85, $115 and $150 per user per month. Implementations run in weeks, not quarters. Served markets: United States, Canada, the United Kingdom, Australia, New Zealand and Europe, with English, German, Spanish and Italian as focus languages. 752 Ratings Visit Website Shape Software Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today. 136 Ratings Visit Website
About Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. Rely on fresh, accurate data with our proprietary real-time lookups. Then act on new information immediately, with sales alerting and job change notifications. Get company attributes like employee count, technologies used, and industry classification—and get employee details like role, seniority, and even job change notifications, right at your fingertips. With our dataset and machine learning algorithms, you’ll have all of the information you need to convert leads and grow your business. Get the right data directly into the tools you already use. We built Clearbit from the ground up to integrate right into your existing stack, providing uniform, seamless data across your sales, marketing, and analytics teams.	About Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do. Close more deals faster with Priority Engine Email Alerts. Receive valuable insights about the most active accounts in your territory, delivered right to your inbox. Turn your website visitors into opportunities with Inbound Converter. Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that want a marketing data engine for all of your customer interactions	Audience Organizations and sales teams that want direct, real-time buyer intent data
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.6 / 5 design 4.6 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros I like Clearbit's ease of use combined with its navigability and proper integration with other tools to take full advantage of its benefits within a sample organization's marketing and sales departments. Its features, functions, and analytics have helped our marketing team collaborate with our salespeople to map out the best business routes and reach the most influential customers. This application has helped us a lot in terms of customer information, as it has tools to capture information to whom we offer our services via email. At the same time, it helps us to determine company information detailing location, economic activity and telephone numbers. The application offers us a complete detail of contact information through a list of emails specifying data such as full name, company address and position held in the same. Also for recruitment efforts it has government surveillance data to verify their background. Clearbit works as follows: it is a kind of filter in which you can get all kinds of contact data from an email. It is a good acquisition in the search of customers for specific products or services, mostly because it purges all those who do not meet certain characteristics chosen at the time of reviewing the mails. Clearbit is a Robust and Versatile Lead management tool. It offers an easily manageable platform. Helps to capture leads and convert to customers. Superb user interface. Cons The contact information provided by this resource has been inaccurate at times. The application has presented us with programming failures when the information we extract from a client is very extensive, the words are scattered around the tray and make it impossible to read. Similarly, sometimes the application does not show any information about the contacts, even if they have the fields remain blank. The process of providing the documentation of any contact is simple unless it is a person who knows how to hide his information very well, that is to say, it is not completely infallible. Also, in some situations the platform becomes confusing to distribute all the information when working with larger lists. With Clearbit's system you cannot segment or group emails from people whose results are not the ones you need, but that you do not want to discard in order to use them in the future. Its API does not integrate with rental listing services, so it is not possible to get much information about individuals who are going to move into a property. It worked great for me. Nothing to share about cons.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information HubSpot Founded: 2006 United States clearbit.com	Company Information Informa TechTarget Founded: 1999 United States www.techtarget.com/products/priority-engine/
Alternatives D&B Hoovers Dun & Bradstreet	Alternatives DemandScience
Visual Visitor	Bombora
Adapt Adapt.io	Spiceworks Ziff Davis (SWZD) Spiceworks Ziff Davis
UpLead	6sense
ZoomInfo View All	Demandbase View All
Categories B2B Data Supported Buyer Intent Supported Data Enrichment Supported Demand Generation Supported Lead Intelligence Supported Lead Management Supported Market Intelligence Supported Marketing Account Intelligence Supported Personalization Supported Retargeting Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Website Visitor Identification Supported	Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Data Enrichment Supported Demand Generation Supported Inside Sales Supported Marketing Account Intelligence Supported Sales Intelligence Supported
Show More Features Lead Management Features Activity Tracking Not Supported Campaign Management Not Supported Lead Capture Not Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Not Supported	Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Not Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Inside Sales Features Auto-Dialing Not Supported Call List Management Not Supported Call Recording Not Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Not Supported Lead Distribution Supported Lead Scoring Not Supported Performance Management Supported
Integrations Adobe Marketo Engage Supported HubSpot CRM Supported HubSpot Customer Platform Supported HubSpot Marketing Hub Supported Salesforce Supported Salesforce Marketing Cloud Account Engagement Supported Axis LMS Supported Integrately Supported Mutiny Supported Nucla Supported Shift Supported Station Supported Tapistro Supported Truto Supported Workato Supported Wufoo Supported Xplenty Supported Zammad Supported n8n Supported servis.ai Supported Show More Integrations View All 123 Integrations	Integrations Adobe Marketo Engage Supported HubSpot CRM Supported HubSpot Customer Platform Supported HubSpot Marketing Hub Supported Salesforce Supported Salesforce Marketing Cloud Account Engagement Supported Axis LMS Not Supported Integrately Not Supported Mutiny Not Supported Nucla Not Supported Shift Not Supported Station Not Supported Tapistro Not Supported Truto Not Supported Workato Not Supported Wufoo Not Supported Xplenty Not Supported Zammad Not Supported n8n Not Supported servis.ai Not Supported Show More Integrations View All 9 Integrations
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