TrackAd

TrackAd

5.0 out of 5 stars
Channel99 TrackAd

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Channel99:

About

By measuring the performance of vendors and channels driving customer engagement, we help you reduce dollar inefficiencies, lower customer acquisition costs, and more predictably exceed sales pipeline numbers. Channel99 unites marketing & finance teams to eliminate marketing waste and dollar inefficiencies, lower customer acquisition costs, and drive pipeline more predictably. With relevant contextual benchmarking data and collaborative tools to better measure and evaluate marketing – across all channels and vendors – you now have an unbiased source of truth to better evaluate your digital investments. Understand which channels drive quality visits from the accounts you care about. Compare your performance with industry average, channel by channel, to add context to your reporting.
TrackAd:

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
Channel99:

Platforms Supported

Windows Not Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported
TrackAd:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported
Channel99:

Audience

Companies looking a B2B performance marketing platform that helps improve the value of marketing investment
TrackAd:

Audience

Digital advertisers
Channel99:

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported
TrackAd:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Channel99:

API

Offers API Not Supported
TrackAd:

API

Offers API Supported
Channel99:

Screenshots and Videos

TrackAd:

Screenshots and Videos

Channel99:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
TrackAd:

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported
Channel99:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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TrackAd:

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5
TrackAd:

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
Channel99:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported
TrackAd:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
Channel99:

Company Information

Channel99
Founded: 2022
United States
www.channel99.com
TrackAd:

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/
Channel99:

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Channel99:

Categories

TrackAd:

Categories

TrackAd:

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported
Channel99:

Integrations

AT Internet Not Supported
Adobe Analytics Not Supported
Awin Not Supported
Google Ad Manager Not Supported
Google Analytics Not Supported
Google Marketing Platform Not Supported
Google Sheets Not Supported
Kelkoo Group Not Supported
LinkedIn Not Supported
Microsoft Power BI Not Supported
MixCommander Not Supported
Pinterest Not Supported
RTB House Not Supported
SaleCycle Not Supported
Slack Not Supported
Telegram Not Supported
TikTok Not Supported
Tradedoubler Not Supported
Tripadvisor Not Supported
YouTube Not Supported
TrackAd:

Integrations

AT Internet Supported
Adobe Analytics Supported
Awin Supported
Google Ad Manager Supported
Google Analytics Supported
Google Marketing Platform Supported
Google Sheets Supported
Kelkoo Group Supported
LinkedIn Supported
Microsoft Power BI Supported
MixCommander Supported
Pinterest Supported
RTB House Supported
SaleCycle Supported
Slack Supported
Telegram Supported
TikTok Supported
Tradedoubler Supported
Tripadvisor Supported
YouTube Supported
Channel99:
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TrackAd:
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