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About

Catalytics is a B2B digital media buying and programmatic advertising platform that enables agencies and advertisers to build, manage, and optimize targeted ad campaigns with granular control over where and when ads are shown, even down to specific online articles and publications where relevant audiences engage. It is designed for hyper-niche audience targeting without the high minimum spends or technical overhead of traditional DSPs, letting users upload ads in formats like banner, animated HTML5, and video, choose specific companies, industries, or content URLs to target, and launch campaigns quickly with self-service onboarding and intuitive setup. Catalytics’ Control Room centralizes campaign editing, performance tracking, and spend optimization so advertisers can see what’s working by target business, article, or message without waiting for monthly reports, and the system automatically serves best-performing creatives more frequently to improve ROI.

About

Tatari is a cloud-based platform that enables brands, agencies, and publishers to plan, buy, and measure advertising campaigns across streaming, linear TV, and online video from a single interface. It positions itself as “The Only Convergent TV Ad Platform,” enabling users to treat TV like digital; unified campaign planning, execution, and measurement with data-driven analytics. The system provides real-time insights into performance, clear attribution to business outcomes (rather than just ratings), and automation of media-buying workflows and logistics. Agencies can license a self-serve version of the platform to offer TV advertising services to clients even if they previously lacked TV capabilities. Tag-and-pixel tools integrate with websites (for example, via Shopify) to track conversion events from TV campaigns, enabling first-party data linkage and performance attribution.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2B marketers and advertisers who want precise, self-service programmatic ad placement to reach niche audiences and decision-makers with controlled budgets and detailed campaign visibility

Audience

Brands and advertising agencies seeking a performance-focused TV ad solution that brings linear, streaming and digital video advertising together with unified measurement and campaign control

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Catalytics
United States
catalytics.io

Company Information

Tatari
Founded: 2016
United States
www.tatari.tv/

Alternatives

Alternatives

Adelphic

Adelphic

Viant
Adelphic

Adelphic

Viant

Categories

Media Buying Supported

Categories

Advertising Supported
Media Buying Supported

Integrations

Shopify Not Supported

Integrations

Shopify Supported
Claim Catalytics and update features and information
Claim Catalytics and update features and information
Claim Tatari and update features and information
Claim Tatari and update features and information