Tatari

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.

​Amobee is a unified advertising platform that integrates TV, connected TV, digital, and social media advertising, enabling advertisers to engage audiences across all media channels. Amobee offers unified workflows for planning, buying, and measurement, driving incremental performance. With tools like TV amplifiers, advertisers can extend linear TV audience targeting to CTV, digital, and social platforms, achieving precise control over campaigns. Amobee's 4Screen reports provide holistic insights into consumer actions across the full marketing funnel, allowing for data-driven decision-making. Additionally, it offers solutions for broadcasters to optimize yield across their media portfolios, maximizing revenue from TV in all its forms with cross-platform tools for planning, sales, and measurement.