CTM vs. Thunai Edge Comparison


CTM CallTrackingMetrics 4.5 out of 5 stars	Thunai Edge Thunai
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CTM		Thunai Edge

CTM: About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		Thunai Edge: About Thunai Edge is a desktop conversation-intelligence and workflow assistant for contact-center and customer-facing teams. The Windows and Mac app captures phone and meeting audio from the desktop without a bot joining, transcribes conversations, and prepares notes and follow-up actions. Screenkick links conversation context with on-screen activity to document how agents resolve issues. Teams can run supported AI tasks locally, connect cloud models with their own OpenAI, Anthropic, or Gemini API keys, or combine local and cloud processing. Edge Actions can prepare meeting briefs, send minutes, and update CRM workflows through MCP-based actions. Edge Intelligence turns captured work into reusable knowledge and repeatable workflows. The product serves customer support, sales, healthcare, product, and operations teams seeking to reduce manual after-call work and capture operational know-how.
CTM: Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Thunai Edge: Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
CTM: Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Thunai Edge: Audience Mid-sized and enterprise contact centers with 20+ support agents, especially teams using Salesforce, Zendesk, Freshdesk or ServiceNow. Designed for frontline support agents, contact center managers and QA leaders who need bot-free call recording, on-device transcription, screen activity intelligence, real-time agent guidance and automated after-call workflows. Also suitable for healthcare, sales, product and operations teams.
CTM: Support Phone Support Supported 24/7 Live Support Supported Online Supported		Thunai Edge: Support Phone Support Supported 24/7 Live Support Supported Online Supported
CTM: API Offers API Supported		Thunai Edge: API Offers API Supported
CTM: Screenshots and Videos View more images or videos		Thunai Edge: Screenshots and Videos No images available
CTM: Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Thunai Edge: Pricing $10/user/month Free to install. Premium features are included during a trial. Paid plans start at $10/user/month. Free Version Not Supported Free Trial Supported
CTM: Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Thunai Edge: Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
CTM: Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
CTM: Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Thunai Edge: Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
CTM: Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Thunai Edge: Company Information Thunai Founded: 2025 United States www.thunai.ai/edge
CTM: Alternatives Phonexa 4.9 out of 5 stars		Thunai Edge: Alternatives Fathom Fathom.ai 5.0 out of 5 stars
CTM: CloudTalk 4.7 out of 5 stars		Thunai Edge: Fireflies.ai Fireflies 4.5 out of 5 stars
CTM: CallFinder 5.0 out of 5 stars		Thunai Edge: Chorus by ZoomInfo ZoomInfo 5.0 out of 5 stars
CTM: Aircall 4.3 out of 5 stars		Thunai Edge: Gong Gong.io 4.5 out of 5 stars
CTM: JustCall JustCall.io 5.0 out of 5 stars View All		Thunai Edge: Otter.ai 3.0 out of 5 stars View All
CTM: Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Thunai Edge: Categories AI Meeting Assistants Supported Call Recording Supported Conversation Intelligence Supported
CTM: Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
CTM: Integrations Adobe Marketo Engage Supported Adobe Marketo Measure Supported Anthropic Not Supported CA Flowdock Supported Constant Contact Lead Gen & CRM Supported DenGro Supported Gemini Not Supported HubSpot Customer Platform Supported Lightning Step Supported Liine Supported Marin Software Supported Microsoft Advertising Supported Mixpanel Supported Model Context Protocol (MCP) Not Supported Rank Ranger Supported SendGrid Supported Shopify Supported Stackreaction Supported Stripe Supported Zapier Supported Show More Integrations View All 47 Integrations		Thunai Edge: Integrations Adobe Marketo Engage Not Supported Adobe Marketo Measure Not Supported Anthropic Supported CA Flowdock Not Supported Constant Contact Lead Gen & CRM Not Supported DenGro Not Supported Gemini Supported HubSpot Customer Platform Not Supported Lightning Step Not Supported Liine Not Supported Marin Software Not Supported Microsoft Advertising Not Supported Mixpanel Not Supported Model Context Protocol (MCP) Supported Rank Ranger Not Supported SendGrid Not Supported Shopify Not Supported Stackreaction Not Supported Stripe Not Supported Zapier Not Supported Show More Integrations View All 5 Integrations
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