CTM vs. Nimbata Comparison


CTM CallTrackingMetrics	Nimbata	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About Nimbata platform combines unique lead capture, call tracking, offline conversion tracking, marketing attribution, and lead management capabilities that reduce leakage, generate better inbound leads, and converts more web visitors to sales. Nimbata provides Phone lead capture through local, toll-free, or vanity numbers for 4,300 cities and 70+ countries globally. First-party data of call conversion and web form submission tracking via nimbata script/pixel. Session-level attribution (source, campaign, or keyword) for call conversions using dynamic number insertion (DNI). Phone/ Call Lead handling (Recordings, Greetings, Whispers, Surveys, Spam Filters, Tagging). Call Management Workflows leveraging advanced routing (Priority, Multi, Weighted) and Geo routing capabilities for improved sales opportunity effectiveness and closing. Automations and Integrations to enrich your favorite marketing, sales and collaboration tools with actionable data. Improve your campaigns - Reduce CPA
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Marketing professionals and teams at enterprises, franchises, multi-location businesses or advertising groups, and performance agencies looking to optimize paid advertising, SEO, lead gen or media buy
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing $35.00 The only call tracking platform that lets you payper answered call. Avoid per-minute charges that inflate your marketing spend based on lengthy conversations. Plans start at $0/ month. Usage costs: as low as $1 per tracking number and $0.02 per answered call. Actual rates can vary on type of number, country, or volume of account. Detailed pricing on Nimbata website Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.2 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros Simplicity is great, call flows and routing are simple yet functional. Really easy to make complex systems. One of the standout features of Nimbata is its intuitive and modern user interface (UI) and user experience (UX). The clean design and logical layout make it effortless to navigate the platform and access its various functionalities. This aspect is particularly important when working with clients who may have varying levels of technical expertise. Nimbata's thoughtfully designed UI/UX ensures that both myself and my clients can easily understand and utilize its capabilities. In addition, Nimbata enables fast deployment and integration, providing detailed insights into call metrics. This allows me to extract valuable data to help my clients make informed decisions. The data-driven approach empowers my clients to optimize their marketing campaigns, streamline customer service processes, and enhance overall business performance. Finally, the customer support at Nimbata is excellent. 5 stars all the way. It's fast to implement, and they have helpful video tutorials if you need them, which we did in the beginning. The chat support is more than likely the best support we have come across in business overall. They are very efficient in resolving issues that come up and are happy to go the extra mile. As for the call tracking capabilities, Nimbata does everything you want it to do. It tracks calls, attributes them correctly, and integrates with the platforms you need to monitor and optimize your advertising efforts. There are also many customizable features that we don't use but could be suitable for other users. Such as routing calls to different numbers depending on the day and time and transcribing calls. Last pro: the pricing is fair. The best thing about Nimbata is its user-friendly interface and comprehensive call analytics features. It allows businesses to track their phone calls, measure campaign performance, and optimize their marketing strategies effectively. Plus, its advanced call routing and recording capabilities ensure that no leads are missed, and customer service is always on point. We really liked their payment model which is what initially attracted us to give it a try. We have used different trackers in the past and found our end-of-month Invoices were eating into our profits. Nimbata's per-call cost significantly reduced our call tracking expenses by 70% in comparison to previous trackers. Cons Integration hell, troubleshooting is next to impossible. I am pretty sure it is just in my case because i am using AMP 5. My experience with Nimbata has been highly positive and satisfying. If there are cons, we haven’t found them yet. Even the email marketing that is sent out, is only once a month and has valuable tips and insights on maximizing your Nimbata experience and ROI. When it comes to what's not best about Nimbata, I would say that the pricing might be a bit on the higher side for small businesses. However, considering the value it offers in terms of call tracking and analytics, it's well worth the investment. Additionally, Nimbata's customer support team is top-notch and always available to assist with any questions or concerns. There is nothing much that we don't like. Like most products/software there are always minor improvements that could be addressed. The good thing about the Nimbata Team is that they have implemented a lot of the minor/major recommendations that we have given to them which has made our experience even better using the platform.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information Nimbata Founded: 2012 United States www.nimbata.com
Alternatives Phonexa		Alternatives 800.com
CloudTalk		RingBoost
CallFinder		Leadtosale
JustCall JustCall.io		AvidTrak
Aircall View All		MyOperator VoiceTree Technologies View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Call Tracking Supported Conversion Tracking Supported Vanity Phone Number Supported
Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported		Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported
Integrations Google Ads Supported Google Analytics Supported HubSpot CRM Supported HubSpot Customer Platform Supported Nekton.ai Supported Salesforce Supported Slack Supported Stackreaction Supported Zoho CRM Supported Adobe Marketo Engage Supported Adobe Marketo Measure Supported CA Flowdock Supported DenGro Supported Facebook Supported Kissmetrics Supported Marin Software Supported MeisterTask Supported Mixpanel Supported Ours Privacy Supported Unbounce Supported Show More Integrations View All 47 Integrations		Integrations Google Ads Supported Google Analytics Supported HubSpot CRM Supported HubSpot Customer Platform Supported Nekton.ai Supported Salesforce Supported Slack Supported Stackreaction Supported Zoho CRM Supported Adobe Marketo Engage Not Supported Adobe Marketo Measure Not Supported CA Flowdock Not Supported DenGro Not Supported Facebook Not Supported Kissmetrics Not Supported Marin Software Not Supported MeisterTask Not Supported Mixpanel Not Supported Ours Privacy Not Supported Unbounce Not Supported Show More Integrations View All 10 Integrations
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