C-SmartCognizant
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PromoQueryExpertise Accelerated
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
PromoQuery is trade promotion management software for consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) companies. It helps sales, trade marketing, finance, and FP&A teams plan promotions by customer, product, and period; manage budgets and approvals; track trade spend, accruals, and retailer deductions; compare planned and actual volume; and review retailer-level gross-to-net profitability and performance reports. Teams can upload promotion data through Excel, enter deductions manually, validate claims against approved promotions, and manage reconciliation workflows. The core software has no license fee or per-user charge. Expanded capabilities include OCR, automated matching and validation, and additional integrations.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
PromoQuery is designed for growing, mid-sized, and large CPG companies across industries including food and beverage, retail and wholesale, personal care, household products, and consumer goods manufacturing.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$0
The core TPM software has no license fee or per-user charge. Expanded capabilities can support OCR, automated deduction matching and validation, and additional integrations.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationExpertise Accelerated
United States
expertiseaccelerated.com/trade-promotion-management-software/
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Not Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Not Supported
Claims Management
Not Supported
Competitor Analysis
Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
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Integrations
No info available.
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Integrations
No info available.
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