Audience
Products sales leaders searching for a trade management solution
About SAP Trade Promotion Management
Increase revenue, volume, and profitability with end-to-end processes for trade management. Enable consumer products sales leaders to oversee trade promotion planning and management, advanced trade management analytics, and customer business planning with SAP Trade Management. Use our integrated tool for customer business planning to plan more accurately, identify plan deviations faster, and react to deviations more effectively. Combine manufacturer and retailer perspectives and communicate and negotiate with your customers in their language. Integrate volume, margin, assortment, promotion, and financial planning and match deductions to promotion invoices to speed the clearing process. Monitor promotional details and accruals, deliver a central claims repository for reconciliation and grant real-time visibility into payments and fund liabilities.