NielsenIQ Revenue Optimizer
Develop the best price and promotion strategy to drive revenue and margin growth. NielsenIQ revenue optimizer allows manufacturers and retailers to manage and continually optimize revenue growth strategies. This end-to-end solution uses artificial intelligence to identify optimal everyday and promotional price points to maximize profit. Stay ahead of the competition with a first-of-its-kind revenue growth management solution. This user-friendly tool enables faster, more streamlined price and promotion learnings and insights. Leverage NielsenIQ revenue optimizer’s proprietary artificial intelligence capabilities to improve your portfolio strategy development, price and pack architecture, customer account planning, as well as promotion evaluation and trade optimization.
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Invisible Hand
Invisible Hand Technologies is an AI pricing, promotion and assortment platform for CPG brands. It combines store-level sales data, competitive signals and predictive models to help consumer packaged goods brands optimize pricing, measure trade promotion ROI and make smarter assortment decisions. Built for mid-size CPG manufacturers, the platform turns retail sales data into clear commercial decisions: which prices to set, which trade promotions actually drive incremental revenue, and which products belong in the assortment. Unlike trade promotion execution or settlement tools, Invisible Hand focuses on the analytics and optimization layer, giving revenue growth, category and pricing teams predictive insight rather than back-office administration.
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BluePlanner
BluePlanner, complete revenue management software for Consumer Goods Sales, Demand Planning, Finance, and Accounting professionals. Trade Promotion Management supports annual planning, execution, and analysis of accounts, with a full suite of financial and managerial approvals for each activity. CG Manufacturers use these detailed plans to control trade spending and assess the performance of their business. Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers. Integrated Business Planning provides capabilities to support annual operating plan definition, target settings, and sales and operation forecasts. More broadly, it facilitates the ongoing collaboration across sales, supply chain, finance and channel partners to optimize volumes and financial forecast and deliver against overall business objectives.
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SAP Trade Promotion Management
Increase revenue, volume, and profitability with end-to-end processes for trade management. Enable consumer products sales leaders to oversee trade promotion planning and management, advanced trade management analytics, and customer business planning with SAP Trade Management. Use our integrated tool for customer business planning to plan more accurately, identify plan deviations faster, and react to deviations more effectively. Combine manufacturer and retailer perspectives and communicate and negotiate with your customers in their language. Integrate volume, margin, assortment, promotion, and financial planning and match deductions to promotion invoices to speed the clearing process. Monitor promotional details and accruals, deliver a central claims repository for reconciliation and grant real-time visibility into payments and fund liabilities.
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