Invisible Hand

Empower consumer products sales leaders to step up as profit and loss (P&L) owners who drive revenue, volume, and profitability. Increase revenue, volume, and profitability with end-to-end processes for trade management. Enable consumer products sales leaders to oversee trade promotion planning and management, advanced trade management analytics, and customer business planning with SAP Trade Management. Use our integrated tool for customer business planning to plan more accurately, identify plan deviations faster, and react to deviations more effectively. Drive price, volume, and margin toward company targets in real-time. Combine manufacturer and retailer perspectives and communicate and negotiate with your customers in their language. Integrate volume, margin, assortment, promotion, and financial planning and match deductions to promotion invoices to speed the clearing process. Enable users to run a closed-loop process, from budget planning to execution and settlement.

Instant availability and visualization of big data, sales prediction and opportunity prioritization. Optimization of suggested assortment per point of sale based on demand prediction. Artificial intelligence for the generation of insights, automatic post-mortem and optimization of prices and promotions. Automatic and real-time monitoring of prices and market promotions. Kuona uses technology based on the generation of neural networks that perform millions of iterations and scenarios to achieve predictions of over 97% accuracy. Kuona is a vertical solution that integrates from data extraction (data assembly) to the final recommendation automatically, including the generation of visualization dashboards, the prioritization of opportunities, data processing, sales prediction and the optimization.