C-SmartCognizant
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Effectmanagereffectmanager
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
effectmanager is an online account management software solution designed to build trust and improve your relationship with your most valuable accounts. effectmanager is available in three versions to help your organization work smarter - without the cost of features your team doesn't need - yet. With true SaaS architecture, effectmanager grows with you as you need it. Basic: Free Key Account Managers from disparate spreadsheets and enable them to spend more time planning and analyzing retail promotions to improve profit for all parties involved. Pro: Give sales/business analysts and Key account managers the knowledge they need from point of sales data and seamlessly integrate products and prices directly from the ERP system. Enterprise: Connect Key Account Managers with the whole organization with one on-line tool for sales forecasts, P&L analysis, customer reporting and ”what if” scenarios.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Retailers and businesses searching for a solution to manage their sales and every day operations
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$56 per user per month
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company Informationeffectmanager
Founded: 2013
Denmark
www.effectmanager.com
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Not Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Not Supported
Claims Management
Not Supported
Competitor Analysis
Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
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Trade Promotion Management Features
Analytics / ROI Tracking
Not Supported
Approval Workflow
Supported
Budgeting & Forecasting
Supported
Claims Management
Not Supported
Competitor Analysis
Not Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Supported
Promotion Calendar
Supported
Settlement Management
Not Supported
Trade Agreement Management
Supported
Sales Forecasting Features
Competitor Analysis
Not Supported
Correlation Analysis
Not Supported
Dashboard
Supported
Dynamic Modeling
Supported
Exception Reporting
Not Supported
Graphical Data Presentation
Not Supported
Modeling & Simulation
Not Supported
Performance Metrics
Not Supported
Sales Trend Analysis
Not Supported
Statistical Analysis
Not Supported
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Integrations
SAP Business One
Not Supported
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