C-Smart

C-Smart

Cognizant
Effectmanager

Effectmanager

effectmanager
+
+

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About

Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.

About

effectmanager is an online account management software solution designed to build trust and improve your relationship with your most valuable accounts. effectmanager is available in three versions to help your organization work smarter - without the cost of features your team doesn't need - yet. With true SaaS architecture, effectmanager grows with you as you need it. Basic: Free Key Account Managers from disparate spreadsheets and enable them to spend more time planning and analyzing retail promotions to improve profit for all parties involved. Pro: Give sales/business analysts and Key account managers the knowledge they need from point of sales data and seamlessly integrate products and prices directly from the ERP system. Enterprise: Connect Key Account Managers with the whole organization with one on-line tool for sales forecasts, P&L analysis, customer reporting and ”what if” scenarios.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Anyone that wants to track effects of promotions and new product launches with a Brand Management software

Audience

Retailers and businesses searching for a solution to manage their sales and every day operations

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$56 per user per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Cognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Information

effectmanager
Founded: 2013
Denmark
www.effectmanager.com

Alternatives

Alternatives

BluePlanner

BluePlanner

UpClear
PromoQuery

PromoQuery

Expertise Accelerated
Coevera

Coevera

Pipelinersales Corporation

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking Not Supported
Approval Workflow Not Supported
Budgeting & Forecasting Not Supported
Claims Management Not Supported
Competitor Analysis Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Not Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported

Trade Promotion Management Features

Analytics / ROI Tracking Not Supported
Approval Workflow Supported
Budgeting & Forecasting Supported
Claims Management Not Supported
Competitor Analysis Not Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Supported
Promotion Calendar Supported
Settlement Management Not Supported
Trade Agreement Management Supported

Sales Forecasting Features

Competitor Analysis Not Supported
Correlation Analysis Not Supported
Dashboard Supported
Dynamic Modeling Supported
Exception Reporting Not Supported
Graphical Data Presentation Not Supported
Modeling & Simulation Not Supported
Performance Metrics Not Supported
Sales Trend Analysis Not Supported
Statistical Analysis Not Supported

Integrations

SAP Business One Not Supported

Integrations

SAP Business One Supported
Claim C-Smart and update features and information
Claim C-Smart and update features and information
Claim Effectmanager and update features and information
Claim Effectmanager and update features and information